The Open Channel

It was thirteen years ago today that we set Open up with the express intention of bringing people together to change the world. And since then, we think it’s fair to say that the company has done a lot of good for the UK charity sector. Read more

Creative Director Jamie Tierney shares his top tips to help you make the most out of your DRTV. Read more

Our Associate Creative Director, Nayyar, guides you through some top tips and quick wins to help you write more effectively for charity – for any channel or communication. Read more

Open’s founder, James Briggs, covers 20 years of fundraising experience in less than 15 minutes. Read more

Mark shares some of Open’s top tips for planning and launching a successful subscription product. Read more

Alex shares insights from taking a fresh look at NSPCC’s well-established product ‘Letter from Santa’, and the principles used to drive growth during an uncertain festive period. Read more

In the aftermath of Christmas in the time of Covid, find out how you can plan a successful seasonal campaign, whatever the festive period throws at you. Read more

As Covid restrictions lift and we mark mental health awareness week, Noah reflects on the past year and the changes ahead – encouraging us all to go easy on ourselves as we readjust. Read more

Get the complete picture of fundraising in 2020 – how Covid left its permanent mark, and what you need to do about it. Read more

How did NHS Charities Together turn claps into millions of pounds to support frontline NHS staff? We reflect on the collaboration that went into launching the organisation’s first national emergency appeal. Read more

As we hesitantly step, cycle and bake our way back to events fundraising, hear tips and insights from leading charity events experts. Read more

With the lines between profit and purpose rapidly blurring, Amy looks at the opportunities, and how clarity could be key in determining the success of the sector. Read more

James goes through the things he’s learned about creativity – and himself – during Covid, providing some helpful tips and advice on working from home. Read more

In a time where you can save the rainforest with the right laundry detergent, and fight racial injustice with your trainers, discover the real threat of purpose-driven brands, and what you need to do about it. Read more

Your guide to the immediate impact of Covid-19 on fundraising, with analysis info and insights from some of the UK’s biggest charities. Read more

Covid isn’t going anywhere. Nor is the uncertainty of the sector’s future. Find out how your charity can prepare for the pitfalls of these ever-changing times. Read more

As the next decade heralds some major shifts in how our society deals with money, discover the giving trends charities need to be aware of for the years ahead. Read more

We’re a competitive bunch at Open and we love winning pitches. But we were especially happy last week when the team at the Trussell Trust told us that they’d chosen us to be part of their mission to end the need for food banks. Read more

At the height of the pandemic, Open’s planners analysed the pandemic bombshell on fundraising, giving invaluable insights on audiences and donations in times of crisis. Read more

Three weeks ago, we were at UNICEF. It was a day after Open had trialled working from home. It seems like a year ago. We talked about whether schools would close and whether there would be a lockdown. What would this mean for children? Read more

Late last year, the NSPCC asked us to pitch for an irresistible job – a through the line, fully integrated, highly responsive campaign to help reposition them in the hearts and minds of the public…  Read more