How to fundraise - getting the basics right

Open’s founder, James Briggs, covers 20 years of fundraising experience in less than 15 minutes.

We’ll discuss:

  • The obvious (but often overlooked) necessity of asking for and accepting donations.
  • The simple (but not easy) task of finding an audience and prompting a response.
  • Some killer creative tactics for driving donations and avoiding rejection.
  • The problematic relationship between art, poetry and fundraising.
  • The tenuous relevance of cartoon violence to portraying un-met need.

Meet your tutor

James Briggs Founder James has been a fundraising creative and strategist for over 20 years. He is a trustee of War Child and sits on Oxfam’s Fundraising Advisory Board.
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