A new team, a new challenge, and a new brand...
An exciting opportunity to support a small community organisation came at just the right time for our spring 2023 interns to take on their very own rebranding project – with big ambitions on both sides!
Over the last year, Open has been supporting social enterprise Action-attainment (Act-attain) to launch a new brand and website, and create a film to bring their work to life.
Act-attain is a Community Interest Company (CIC), set up by Sam Silver, a social entrepreneur and mother of three neurodiverse children. Sam set up Act-attain in response to her own experiences as a mother, where there was a huge lack of understanding of neurodiversity in schools. Like many parents of people with autism, she found all too often children were as naughty, inattentive, and too difficult to have in the classroom. Sam explains, “I was tired of seeing our children being failed by the education system, and I had to do something about it.”
Today, Act-attain equips neurodiverse young people and families with skills for life, to help them navigate the challenges of education and employment that many neurodiverse people face. Led by lived experience, and supported by education experts, Act-attain run services including teacher training, sensory integration workshops for schools, weekly sports groups, and summer holiday activities.
Act-attain has supported hundreds of children and families in their South West London base, and is now ready to take their organisation to the next level – and their training to even more people – by seeking corporate sponsorship. But first, they needed to revitalise their website and branding.
Open was inspired by Act-attain’s work for neurodiverse families, and was really excited to support them with a creative branding project. In early 2023, we worked with our interns, Derek Gavilanes and Ocean Simpson, to create a new logo and strapline for Act-attain, which was then used to rebrand the new website. Senior Studio team Anna Tozer, Nicki Longfoot and Lucy Silver worked closely with the interns to support them to concept and create designs, and present them to our Act-attain client, giving them real-life agency experience on a live project.
The logo chosen to develop was inspired by Matisse cutouts, is fun, active, and aspirational. Our strategy team also supported the development of a new site map.
With a revitalised brand and user-friendly website, Act-attain are ready to share their services with corporate sponsors, so they can expand their team’s capacity and deliver more training to schools and families.
Take a look at Act-attain’s new website here and look out for more on this partnership coming soon... as we'll be launching a short film for Act-attain in the next few weeks.