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Following an 18-month pause on brand marketing, Barnardo’s wanted to increase public understanding of the issues faced by vulnerable children, young people and families across the UK – as well as highlighting how the charity supports those most in need. Read more

Christmas should be a magical time of year for all children. But for thousands of young people each year, the holidays are a time of fear and abuse. This year, the NSPCC wanted to focus their integrated Christmas campaign on one thought: the life-saving nature of Childline. Read more

NSPCC’s strategy is to make all of us part of their mission to protect children. And to help achieve that goal, they decided to create a national flag day of fundraising, action and awareness. Read more

UNICEF knew that the coronavirus pandemic was the biggest threat to the world’s children since WW2. But the news was all about a threat to older people here in the UK – not children in the world’s poorest countries. Read more