See what the rise of ‘good’ corporate brands means for charities
In a time where you can save the rainforest with the right laundry detergent, and fight racial injustice with your trainers, discover the real threat of purpose-driven brands, and what you need to do about it.
The lines between profit and purpose are rapidly blurring – and we’re no longer just competing with other charities. Watch our free webinar for the ins and outs of what the rise of ‘good’ corporate brands means for charity fundraising, and how the sector can get better at cause-related marketing.
This webinar covers:
- How imminent the threat of cause-led marketing really is
- What purpose for profit means for charities
- Where the opportunities lie and what to do next.