Live Q&A: Your guide to digital diversification

In January 2025, we developed a guide explaining the impact on charities of Meta's category updates and what to do about it.

One of our recommendations for fundraisers, alongside exploring other acquisition methods and innovating within Meta, is to expand onto other digital channels - and with good reason.

In our recent winter appeal analysis, it was clear that those who tested a new channel mix were more likely to hit target overall than those who did not.

So, how do you diversify onto other digital channels?

We've developed a new guide to explain more and are hosting a live Q&A on March 18th to share step-by-step how to do it.

Register today to attend and discover:

• what is digital diversification
• where to test new channels
• our step-by-step process to approaching digital diversification

Registration is free and a copy of the guide is here to read in advance.

Please note: we are hosting this Q&A using Zoom's meeting function. Attendees will join the call with camera and mics off, but you are able to turn these on to participate in the discussion.

The meeting will be recorded and subtitles are available.