Mindfulness for little monsters

Mindfulness for little monsters

Scope

Mindful Monsters

Scope struggled to fundraise outside its core constituency of people close to the cause. Yet research showed that there was a significant potential market of parents of young children who were concerned about their kids’ mental health and emotional resilience – both areas where Scope has considerable expertise.

Scope mindful monsters boxScope mindful monsters dadScope mindful monsters welcome pack

We developed Mindful Monsters to meet the needs of those parents. Every month they receive activity cards that help their children play, laugh, relax and feel good. The results have been fantastic – delivering low CPA, great retention and significant volumes via social, print and DRTV.

“Mindful Monsters helped Scope diversify its audience – and in the process created a whole new fundraising category.”

Tracy Griffin, Former Director of Fundraising

Scope

Mindful Monsters is now well on its way to becoming a worldwide phenomenon with a toy range available, international licensing deals being negotiated and a TV show in the pipeline.

Scope mindful monsters snug toyScope mindful monsters merchandise
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