Making space for NHS teams
Guy’s and St Thomas’ Charity
Space To Be
During the pandemic, Guy’s and St Thomas’ Charity developed wellbeing spaces for staff to decompress after a long shift, access psychological support, seek advice or simply take a break. And it was our task to find new donors to fund this vital work.
Space to Be showcased real stories from hardworking frontline staff – highlighting why they needed ‘space to be’ alone, to be themselves or to be around a network of individuals who could give them the support they needed.
We targeted warm and cold audiences throughout the week via direct mail, social media and email and – with the help of matched funding from The Big Give – smashed our target in just three days.