There’s never been more pressure to diversify income in our sector, but last month WWF sprinted ahead of the pack by developing three new virtual events in just one week.
Our ‘sprint week’ brought together a hand-picked team of fundraisers, strategists, project managers and creatives from WWF and Open. Working in one room, as one team, we collaborated in real-time – sharing roles and responsibilities to make sure we hit our own (very) tight deadlines.
And in five short days, we created and executed three ideas, and even managed to launch one – The Big Winter Wander! This virtual event will give families across the UK the chance to turn their traditional Boxing Day walk into a moment of fundraising, fun and reconnecting with nature.The other two events are set to launch early next year, so no spoilers there. But what WWF and our sprint week have proven is that developing new fundraising offers can be an agile, flexible and (very) short process.
If you’d like to know more about sprinting and how we can all test, learn, fail, win and adapt in the fastest possible way, then please do get in touch.
And if you fancy burning off your turkey hangover while protecting our planet, then sign up to The Big Winter Wander. I hear there’s a gorgeous fundraising pack (even if I do say so myself).