Sometimes our best campaigns don’t really involve us. We just help them happen.
We brokered a deal that saw PayPal email five million UK customers with a Haiti emergency appeal just a few days after the quake. At the height of the response, we were getting a donation every 1.5 seconds. Within days, Oxfam had raised £1.2m and secured over 10,000 new donors.
We helped Domino Record Company release a long awaited Arctic Monkeys’ single through Oxfam shops. It went straight to number one and became the biggest selling vinyl record of the decade.
Like we said, Open brings the right people together to change the world.