Here are a few of the reasons I enjoyed the IOF Legacy Fundraising Conference on Monday.
1. A great idea for a propensity model
David Dipple suggested that we should be developing propensity models that not only determine who you should target, but with what message.
The idea being we’re more likely to respond to the themes that initially attracted us to the charity.
Following our recent success with a propensity model for Shelter I can’t wait to have another crack at doing it even better!
2. Evidence that Free Will Services can make you millions
Jack Visser and Pauline Mayer gave a refreshingly long-term view of Cancer Research UK’s Free Will Service (all the way back to 1992!). As you might expect, the numbers are massive… 91,000 pledges with a value of £426m (£70m of which as already come in) from spend of £20m.
I’d be interested to know how much scale factored in this and what the entry level spend would need to be for organisations with smaller budgets.
3. Respect from the Master
Richard Radcliffe talked about how it’s important that your legacy materials stand out from other things your charity is sending donors. It was nice to see one of his favorites was the “Be Remembered” Legacy brochure we developed for Action for Children last year.
What were your highlights?
And if you weren’t there, the IOF have kindly put the presentations here.