Be Proud. Be Mindful. Be…ready for the awards party

Thursday, April 26th, 2018

It’s that time of year again when the shortlist for the National Fundraising Awards is announced, and we’re super chuffed to say that two of our incredible clients have been shortlisted for not just one, not just two, but FOUR awards!

Last summer we worked with Terrence Higgins Trust to use Facebook as a tool to recruit and diversify regular givers. We built up an engaged audience, and generated leads by warming them up with content they just loved. The campaign – Be Proud. Be Sexy. Be Safe – has been nominated for Best Individual Giving Campaign.

And last year we got together with a couple of partners and Scope to launch their new regular giving product, Mindful Monsters. We created four fun characters (Thinky, Giggles, Sparky and Snug!) who help deliver monthly doses of family activity cards, which come with all the brilliant benefits of mindfulness. Mindful Monsters is up for 3 awards – Best Use of Digital, Most Innovative Fundraising Campaign and Best Donor Experience.

We’re absolutely over the moon for the amazingly hardworking teams and partners who made these incredible campaigns happen. Consider all our fingers and toes officially crossed from now until awards night! 

P.S. If you want to hear more on THT’s Be Proud. Be Sexy. Be Safe – our very own Ali and Fiona are speaking at the IoF Convention on 2nd July – come say hi! You can check out the session details here.


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