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Open walks the runway at Boutique by Shelter

Wednesday, July 10th, 2019

Earlier this year, Shelter approached us with a really unique question – they had a stunning retail space in Coal Drops Yard, in Kings Cross London, but how can they activate the footfall in the area?

Nestled among other retail stores, Google’s campus and Central Saint Martin’s design school, the Boutique by Shelter had loads of potential, and we wanted to help bring to life.

Called Boutique by Shelter at Coal Drops Yard, it’s a charity shop like no other, with a highly desirable location, very fashionable neighbours and hundreds of potential customers visiting every day.

We got straight to work, and came up with some amazing ideas that we donated to Shelter, to help them make the most of their beautiful boutique space.

We put our creative heads together to help Shelter make the most of this incredible opportunity. We held two after-hours sessions for the team to come together and brainstorm ideas that we believed would help Shelter make this shop a success and, most importantly, help change even more lives for the better.

We put our creative heads together in two after-hours sessions, to come up with some exciting ideas.

But we didn’t stop there – we also explored how to give shoppers even more ways to support rough sleepers, by suggesting the team introduce Mobilise Checkout donation points throughout the store. These QR codes and NFC points let shoppers quickly and easily give and give again.

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When wedding season is upon us but you also want to be prepared for any impromptu business meetings that pop up on the special day. . . Louise is rocking our vintage shirt, @tommyhilfiger belt, @marksandspencer heels and @louisvuitton vintage briefcase. Phil is working our @mossbros shirt, Scotch and Soda blazer, @marksandspencer bowtie and @jonesbootmaker shoes. . . #shelter #sheltershopfind #styleforshelter #sheltershops #charityshopping #charityshopfind #charityretail #ootd #wiwt #instafashion #sustainablefashion #slowfashion #fashionreworn #choosereused #ethicalshopping #fashionsaveslives #fashionrevolution #thrift #recycle #eco #coaldropsyard #secondhandclothes #shopsecondhand #relove #reuse #nonprofit #dogood #vintage

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Open’s Client Services Director Lou Lai and Project Manager Phil Haley hit the runway to model some of the unique Boutique by Shelter looks.

Kings Cross Autotrader got involved, using an in-store rack to collect high-end donations for Boutique by Shetler.

This is just one of the many amazing projects we’ve worked on recently, and we’re so proud to support causes like Boutique by Shelter.

Are you looking for a role where you can get involved with amazing projects like this? Head to our Working at Open page and apply today!


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