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One week to IOF…

Monday, June 29th, 2020

Our sector is weird. It is. There’s no two ways about it. Name me another industry that shares results and success with the competition in the way that charities do. ‘We’ve just found a new thing that works – let’s go to IOF and tell the world!’ It’s a beautiful thing.

The fundraising convention is just a week away now. As a lover of sharing, charities and chats about strategy over cheap wine, I am a big IOF fan. I remember going for the full few days early in my career. The sense of celebration you’d come away with – all fired up with ideas and passion.

This year, I’ll be speaking at the virtual conference about how our country, audiences and sector are changing, and how Covid-19 has accelerated much of that change. There’s a lot to talk about, and I feel, more than ever, the importance of the sharing economy and sense of community in our sector.

I’ll share plenty of insight, information, inspiration and, perhaps this year, a little comfort. With so much fear, pain and uncertainty around, I’ve found myself taking succour from the passion, skill and drive of my colleagues and clients; seeing our sector respond within hours, watching organisations pivot when the virus hit, raising millions of pounds from back bedrooms. While talking to clients in the evening over zoom with kids in laps, I don’t think I’ve ever been more proud to be a fundraiser.

See, weird. And wonderful too. So much has changed in our sector, but it’s left room for innovation and new opportunities. So I hope to chat to lots of you at IOF. The annual sharing of skills, ideas and insight couldn’t come at a better time.

Amy Hutchings
Strategy Director


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