No one should have no one at Christmas. I saw this lady today at London Bridge and was drawn to the advert for @Age_Uk about making sure no one is lonely this Christmas. This struck a cord with me and I have just text FRIEND to 70020 to give £3 to Age Concern. This is not a sponsored post. This is me saying if you can help please spend a few minutes today texting @Age_Uk #EndLoneliness Thank you. X
I wanted to share this with you as I think it’s a beautiful image.
MissUnderground is one of my favourite Instagram accounts.
So I was dead proud to see that today’s image featured a campaign that we had a hand in.
And as a direct response fundraiser, even more pleased to see that the call to action was reproduced in the copy.
Paul de Gregorio