Monsters at the DMAs! 😱

Tuesday, October 31st, 2017



Earlier this year, we got together with Scope and a couple of partners to launch a brand new regular giving product – monthly deliveries of family activity cards, which come with all the brilliant benefits of mindfulness.


We created four fun characters that we hoped kids would love, and named the product Mindful Monsters. And today, we couldn’t be prouder of Thinky, Giggles, Sparky and Snug…


We’re over the moon to announce that Mindful Monsters has been shortlisted for five DMA awards –  Health and Wellness, Charity, Best Launch Campaign, Best Acquisition Campaign and Best Creative Solution.


This was a real team effort, so we’d like to say a huge thank you to Scope and everyone who helped make Mindful Monsters a big hit.


We’ve got our tentacles crossed.


Alfie, Lydia and the Monsters team x


P.S. If you happen to know a tailor willing to make a tuxedo with ten leg holes, please send them our way…




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