Mobile. I think it might just catch on.

Tuesday, October 8th, 2013


I’m excited. Very excited. Let me tell you why.


Last August, after a busy summer, we launched Mobilise – our SMS regular giving system.


Yesterday we hit a fantastic milestone. And we hit it ahead of even Tim’s optimistic schedule.




Yes. Really. Mobilise donors have now donated £1,000,000 and counting.


That phenomenal amount of money has come from over 65,000 donors recruited for the 20+ charities who are using Mobilise as a significant component of their regular giving strategy.


So we’re all feeling rather proud. And the second million is going to come a lot quicker.


Even better, it probably won’t all be paid via PSMS. And some of it will be in Euros.


Paul de Gregorio

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