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Mobile. I think it might just catch on.

Tuesday, October 8th, 2013

 

I’m excited. Very excited. Let me tell you why.

 

Last August, after a busy summer, we launched Mobilise – our SMS regular giving system.

 

Yesterday we hit a fantastic milestone. And we hit it ahead of even Tim’s optimistic schedule.

 

£1,000,000.

 

Yes. Really. Mobilise donors have now donated £1,000,000 and counting.

 

That phenomenal amount of money has come from over 65,000 donors recruited for the 20+ charities who are using Mobilise as a significant component of their regular giving strategy.

 

So we’re all feeling rather proud. And the second million is going to come a lot quicker.

 

Even better, it probably won’t all be paid via PSMS. And some of it will be in Euros.

 

Paul de Gregorio


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