It’s almost time!

Tuesday, February 20th, 2018

A month ago we launched Giving Clarity – a brand-new charity benchmarking tool – and it’s almost time to start digging into the data!

Developed by Open, in collaboration with Allan Freeman (Freestyle Marketing), Giving Clarity will provide new ways for charities to compare themselves to their competition and the market as a whole.

The tool’s intuitive software will allow charities to chop, visualise and compare data on everything from revenue and donor volumes to staffing and consent levels. And it allows ‘apples to apples’ comparisons, so organisations of all sizes can draw meaningful conclusions and maximise their impact.

More than 15 of the UK’s largest charities, including Macmillan, Unicef, Sightsavers, The British Heart Foundation and WWF have already signed up. There is still time for others to join us. All data must be returned by April 28th 2018 – so get touch if you would like to take part.

We know how busy charities are, so we’ve made the process of supplying data as simple as possible. To find out more the full brochure available here.

And, by taking part before the full analysis in May, charities will have access to:

  • A personal report, filled with insight and commentary as well as your organisation’s performance compared to the market.
  • Access to a members-only event, including a ‘state of the market’ presentation to spark debate and drive ideas.
  • Full access to the anonymised database, to cut and compare data using a simple visual interface.

This is a fantastic opportunity for everyone to look at how they are performing – and gain unique insights you simply can’t get anywhere else. And your organisation could play a vital role in ensuring we’re all doing everything we can to fight the good fight.

So, to get involved today, please contact Lucy Edwards on 020 7490 9930 / or Allan Freeman at

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