Is this any good?

Monday, January 15th, 2018

We get asked this a lot. And it’s a tough question to answer.

First of all, it quickly leads to more questions. Is it any good compared to what? To your competitors? To other charities your size? To the sector? To similar programmes?

And once you’ve answered those questions, you quickly run up against the fact that the data isn’t there. And where it is, it’s probably not measured in the same way. So you end up comparing an apple to an orange – if you’re lucky.

Hopefully, though, we’re about to change that.

Together with Allan Freeman (Freestyle Marketing), we’ve been working on a new benchmarking service called ‘Giving Clarity’ – and we launched it this week.

It’s been a lengthy process involving extensive discussion with some of the largest UK charities and our key launch partner, the Institute of Fundraising. But now it’s good to go and we’re rather excited.

By collating data on stuff like revenue, staffing and donor volumes (to name but a few), Giving Clarity offers charity staff at all levels a way make an accurate appraisal of their performance, identify issues and compare themselves against the market.

The service also offers a look at qualitative data like strategic direction – and the impact of current events like GDPR.

On top of this – and what sets Giving Clarity apart – is the ability to chop and visualise the data however you want using Tableau Reader software.

There’s a brochure and more information here  but we’re looking to get as many organisations on board as possible right now. And because we know just how busy you are, we’ve made the process of supplying data as simple as humanly possible. We’ll do the analysis in April and participants will then be invited to a conference in May 2018, where key insights will be presented in our first report.

It’s a fantastic opportunity for everyone to look at how they – and the sector as a whole – are performing. And to know that we’re doing all we can to fight the good fight. So please be part of this and contact Lucy Edwards on 020 7490 9930 / or Allan Freeman at



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