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How to Fundraise in an Emergency

Thursday, March 19th, 2020

When we think of emergency appeals, we generally think of overseas. But whether it’s due to an increased demand on services, cancelled events or an economic squeeze, UK charities are quickly going to find themselves in a position where they need to take a leaf out of the humanitarian sector’s book. 

Our hypothesis is that right now in the UK there are a lot of people who have a powerful feeling that they want to do something to help. And it’s evident that there are a lot of people who need help. 

Our job is therefore to connect the two.

To assist you in that process, we’ve put together a quick guide to effective emergency fundraising that we hope you find useful. It’s based on over a decade’s experience as lead agency with clients including the DEC, Unicef, Concern Worldwide, ActionAid, Christian Aid and others. 

You’ll probably have more ideas and we’d love to hear them. And if you need any help, please get in touch. We’ve got a whole bunch of smart, skilled people who do this stuff for a living and are ready to get cracking.

Stay safe everyone.  


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