At the heart of good fundraising is an intimate understanding of the supporter.
And I think we all know that as the world around us changes at ever increasing speed, public expectations, perceptions and passions for causes are changing, too.
How do you keep track of what the public thinks of your fundraising programme? How do you sense check whether that new fundraising idea actually has an audience willing to support it? How do you know you’re asking for support in the right channels at the right time?
The tools are there, but often they don’t come cheap. Or they don’t come quick. Or, sometimes, they simply aren’t very good.
Which is why we’re really excited to be working with GlobalWebIndex to bring their incredible skills to our sector – for free.
We love GlobalWebIndex
If you haven’t used it before, GlobalWebIndex is a super accurate, up-to-date and granular intelligence platform providing brands with detailed insight into the perceptions and digital behaviours of their consumers. And they do this in 44 countries around the world.
GlobalWebIndex has grown rapidly by providing commercial brands with genuinely useful and actionable insight and now they want to bring their skills to help fundraisers around the world.
The team at GlobalWebIndex has asked Open to help recruit a gang of willing fundraisers to help inform and participate in the development of a brand new charity dataset.
Together we want to ensure that the dataset (accessed via GlobalWebIndex’s super intuitive and informative online platform) will be as useful as possible in helping you better serve, and fundraise from, your supporters.
This is where you come in. We need volunteers to take part in a series of interviews and workshops with the folks at GlobalWebIndex to help them understand your needs and challenges.
In return, they will develop a charity dataset and make it available to the sector for FREE!
In my mind, that’s an amazing way to help us all.
Please do get involved by dropping them an email on: firstname.lastname@example.org