Open Fundraising


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Back in October, Liz wrote about Emma, a friend of a friend who is battling a rare and aggressive form of cancer. Her chance of recovery lies with immunotherapy, a treatment not yet available on the NHS, costing a gigantic £114,000 a year.


Emma’s story was shared far and wide and, thankfully, she reached her fundraising target in just 24 hours.


Today, she got in touch with some fantastic news.


Emma’s email was an important reminder of the impact heartfelt feedback to supporters has in our work. And it was a lovely way to kick-start our first day back. Here’s wishing Emma the very best for her ongoing treatment, and here’s hoping that 2017 continues in the same positive spirit.






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So, goodbye 2016.


It’s certainly been… a year.


But come on – it hasn’t all been bad.


There have been some good moments. And at Open’s Christmas Party last week, we were asked to re-create our most memorable (work-related) moments in the most nostalgically stinky of all modelling clays – Play-doh!


Here’s a quick run-down of our favourites:


There was the afternoon in November when our part-time Studio cat managed to sneakily stick her whole face into the icing of an unattended birthday cake…




How about when 100% unofficial Clare-Balding-lookalike Liz met the ACTUAL Clare Balding in the office car park and it made her life?




Oh dear. The fateful day that Nicki walked to Angel and her ankle fell off. At least she now has a snazzy bright pink plaster cast to show for it. Get well soon Nicki!




One of my top moments of 2016 – when Open copywriter Alfie won ‘best in show’ at I Wish I’d Thought of That. He talked about putting happiness at the heart of your fundraising – something that very clearly resonated with everyone in the room. Well done Alfie!




This year saw Open’s inaugural pancake ‘Toss Off’ for Terrence Higgins Trust – an event that spawned the mammoth ‘Elvis’ pancake. This multi-layered, calorific creation was demolished by Simon King – from one hungry King to another!




And of course – the winning moment, the one that tops them all, the one that will go down in Open history, that shall become legend.


Tom’s Cow Poem at Open’s Birthday party.




We can’t quite repeat the poem in it’s entirety for you here on this fair blog, but it was weird, and it was funny – and it made us all laugh. Thanks Tom!


So here’s to 2017.


May there be many more moments we can mould into silly shapes…



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I wanted to share this with you as I think it’s a beautiful image.


MissUnderground is one of my favourite Instagram accounts.


So I was dead proud to see that today’s image featured a campaign that we had a hand in.


And as a direct response fundraiser, even more pleased to see that the call to action was reproduced in the copy.



Paul de Gregorio