‘Post Truth’ was revealed with much fanfare as the Word of 2016 – and now, in the early days of 2017, it’s hard not to escape a possible contender for this year’s prize: Fake News. Both are symptoms of the same issue: people are now deeply uncertain about what’s true, and what’s not.
The Trust Barometer from Edelman says trust in charities ‘to do what is right’ fell from 50 per cent to 32 per cent between November 2015 and January 7 this year. That is a truly sad statistic. While this is only one study, there appears to be falling public trust in institutions worldwide that can’t be ignored.
For charities, holding onto this precarious trust with donors could not be more crucial. The public must believe that the appeals being shown to them are real.
Here at Open, telling stories truthfully is a huge part of what we do. In the marketing world, the temptation is always to push the boundaries, to say this is even better, or that the alternative is ten times worse. But we are not ever tempted to stray into the realms of fiction. The quotes we use are always real, the images are never photoshopped, and the information is never embellished or exaggerated.
As our results show time and time again, telling beneficiaries’ stories as directly as possible and showing real images moves people to join in and help. These stories are so powerful and emotionally stirring that all we need to do is stand aside and let them speak for themselves. Here’s to doing more of this in 2017.
OMG is looking for a Temporary Production Assistant to provide support during a busy period within the team.
We’re looking for someone who can facilitate the smooth running and accuracy of our internal processes including supporter care, product setup and data reporting. The successful candidate should have meticulous attention to detail, a personable manner and experience using a CMS.
OMG’s technical platforms allow charities to receive donations by SMS and our systems process several millions of pounds of donations each year. OMG are regarded as innovators in the fundraising sector, have been first to market with a number of successful products and continue to seek new opportunities to raise money for our charity clients.
• Collating, loading and ensuring the accuracy of SMS content
• Handling supporter queries and complaints
• Supporting on client testing/proofing processes
• Tracking and updating results
• Administering client and partner reporting systems
The role will be on a temporary basis and initially for a 2 month period.
If this sounds like you, send an email introducing yourself along with your CV to email@example.com with ‘Temporary Production Assistant’ in the subject header.
Back in October, Liz wrote about Emma, a friend of a friend who is battling a rare and aggressive form of cancer. Her chance of recovery lies with immunotherapy, a treatment not yet available on the NHS, costing a gigantic £114,000 a year.
Emma’s story was shared far and wide and, thankfully, she reached her fundraising target in just 24 hours.
Today, she got in touch with some fantastic news.
Emma’s email was an important reminder of the impact heartfelt feedback to supporters has in our work. And it was a lovely way to kick-start our first day back. Here’s wishing Emma the very best for her ongoing treatment, and here’s hoping that 2017 continues in the same positive spirit.