The 5th annual fundraising ideas-sharing showcase ‘I Wish I’d Thought Of That’, will be held on Wednesday 30th November and three speaker slots are up for grabs!
‘I Want To Talk At That’ is a competition giving young, up-and- coming fundraisers the opportunity to speak at the event, and this year we have a brand new website – where you can find out more about the process, hear from last year’s winner, and apply.
Applicants must submit a 7-minute video of themselves, talking about the fundraising idea they wish they had thought of. It sounds like a fair bit of work, but the potential rewards are hugely exciting!
Each of the three winners will be paired with a well-known fundraising mentor (Ken Burnett, Kath Abrahams, or Andy Harris), who will help prepare them to present at IWITOT in November, to 250 industry attendees eager for inspiration. Previous audition winners have all been fantastic, and it’s a brilliant chance to show the best minds of our industry exactly what you’re about. There’s a lot of talent out there, and we want to encourage it.
Check out the IWTTAT website here: www.IWTTAT.org. The closing date for entries is 9th Sept.
We all know that good ideas can come from anywhere. But so often the ideas that really take hold and capture the imagination are those created by the public themselves (see Ice Bucket Challenge and No Make-up Selfie). Those created through a genuine desire to do something or change something, based on nothing more than personal experience.
That brings me to Mac McDermott who, two months ago, decided to raise £1,000 for Alzheimer’s Society. You can read his story in more detail here, but essentially he was struggling to cope with his father’s worsening Alzheimer’s disease, so called the Alzheimer’s Society Helpline for support. They were great, and he wanted to say thank you by raising some money.
But for Mac and his dad there wasn’t a bake sale or sponsored race in sight.
You see, Mac’s dad used to be a Butlin’s Red Coat. And he sang in a few clubs in his younger years too. And when he sings, his Alzheimer’s is less bad, he’s less violent and Mac gets to see the dad he used to know a little bit more. So taking his queue from the ever popular Carpool Karaoke, Mac has taken to driving his dad around, letting him belt out all of his old favourites to be shared online, to help him reach his £1,000 target.
And Mac’s dad isn’t half bad at singing. The internet is loving it, and his original target, as I write this, has been smashed thousands of times over.
A simple idea. Engaging content. A powerful story. That’s what I call fundraising.
Everyone imagines that being a creative is awesome. But, far from brainstorming zany ideas while playing table tennis, the reality is that we spend a large chunk of our time being told what we’ve done wrong and what we could do better.
That’s why, when one wonderful client started typing compliments into the margins of our work to tell us what we’re doing right, it came as something of a surprise. So much so, in fact, that our designers turned his comments into a series of inspirational posters…
Step forward, lovely Jim from Concern – who, coincidentally, are enjoying a year of stellar results in fundraising.