No one should have no one at Christmas. I saw this lady today at London Bridge and was drawn to the advert for @Age_Uk about making sure no one is lonely this Christmas. This struck a cord with me and I have just text FRIEND to 70020 to give £3 to Age Concern. This is not a sponsored post. This is me saying if you can help please spend a few minutes today texting @Age_Uk #EndLoneliness Thank you. X
I wanted to share this with you as I think it’s a beautiful image.
MissUnderground is one of my favourite Instagram accounts.
So I was dead proud to see that today’s image featured a campaign that we had a hand in.
And as a direct response fundraiser, even more pleased to see that the call to action was reproduced in the copy.
Paul de Gregorio
IWITOT is always a special day at Open, but yesterday was extra special for a couple of reasons.
And secondly, we avoided a crisis by playing to our strengths…
As we’re making more moving pictures for our clients, our studio took on the task of live streaming the event this year. We set up our big and expensive camera equipment – only to be foiled by the Amnesty firewall in the hour before the event was due to go live.
So we did what we’ve done quite often over the last few years.
We got our phones out.
If you were watching yesterday’s incredible event on YouTube, it was being broadcast over 4G via Claire’s iPhone, which had been hastily strapped to a tripod in our hour of need!
We talk a lot at Open about how mobile phones should be central to the provision and delivery of content that brings the amazing work our clients do to life, and yesterday just proved their singular power and flexibility.
So watch this space – because early in 2017 we will be launching products that will connect our clients’ amazing stories with their donors.
The whole of IWITOT 16 is available here to watch. Enjoy!
Paul de Gregorio