Having the right conversations…

Thursday, June 21st, 2018
IoF Insight Award Winners Unicef & Open

 

We had a lovely time at the IOF Insight awards last night – made even more lovely by scooping the award for Most Powerful Insight Using Data Analysis for our work with Unicef on GDPR.

Call us biased, but if you’re going to win an insight award in 2018 then that’s the award you want.

Jokey Spotify playlists aside, GDPR has been a bit of a bogeyman this year. Like most charities, Unicef had never previously carried out this kind of activity and a big challenge lay ahead. We knew that to work out a successful approach, research was key.

So, working with the brilliant team at Unicef and our friends at research agency 2CV, that’s exactly what we did. And that research gave us robust learnings to build two creative approaches, which were clear, direct and focused on all the beautiful reasons people were supporters of Unicef – rather than the potential doom and gloom of GDPR.

It’s natural to worry about how GDPR might impact the crucial work our sector does. But, deep down, we all know that having conversations with people who actually want to talk to us makes sense – and the reverse really doesn’t.

So, let’s embrace it and keep having the right conversations. And hopefully, next year the data will prove us right…

Isobel


Totes amazing

Tuesday, July 18th, 2017

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One of the best gifts I’ve ever received wasn’t diamonds, a puppy, or even a teenage mutant ninja turtle playset. It was a humble tote bag. This one’s real special though. It’s huge, I mean, really big. And it was designed especially for me.

 

It has a distillation of my cliched brand essence emblazoned across it. The things I love. Hackney. Politics. Progress. And cats. (And it’s all in Helvetica. Swoon)

 

I wear my heart on my shoulder, and carry it with pride. And it starts conversations, with like-minded folks, and with those more sceptical wherever I go.

 

Full disclaimer: my love of a good tote goes beyond this one present. To me, they could be the fundraising future – or at least an exciting experiment. They occupy a unique place smack bang in the centre of a virtuous Venn diagram that we in fundraising should really be paying attention to.

 

  1. They help save the world (because carrying plastic means you hate, well everyone).
  2. They’re cheap enough to come by – even eco, organic, ethically made ones.
  3. In a world where ‘personal branding’ is actually a thing, they’re a hands-free protest placard.

 

In fact if a brand or organisation gives me one for free – and it connects with who I am, and who I want to be – they’ve got a walking bill-board for at least six months.

 

So what happens if you do this? Distill your charity’s essence, its core rallying cry into a message on a tote. And you offer it as a gift for people to carry around.

 

The people who take you up on your offer – they’re the ones who are ready to wave your placard high. So you start a conversation with them. And chances are, if they like you enough to shoulder your message, they’re going to care enough to get closer to you (maybe even cough up some cash).

 

In the months ahead, looking at GDPR and listening to supporters, we’re going to be talking a lot more about creating content that people *really* want to read, to watch, to share.

 

But before then – how about we start with creating something that people really want to wear, and take it from there?

 

(And in case my impassioned reasoning hasn’t inspired you to get in touch, we’re building an exciting case study to back it all up. In fact, the results we’ve seen so far are *totes* amazing…)

 

Ali


What do Ru Paul’s Drag Race, Benedict Cumberbatch & Open have in common?

Friday, July 14th, 2017

hallelle 1

 

We found out last night that Stand For Rights, the Facebook Live event we were involved in earlier this year has been nominated for an Emmy. The first time a Facebook Live event has been nominated for one.

 

Congratulations to everyone involved for receiving this nomination and for braving to try new things. We couldn’t be prouder to have been involved in this project.

 

All the details are here.

 

Ali, Fiona, James, Paul & Nick