Open walks the runway at Boutique by Shelter

Wednesday, July 10th, 2019

Earlier this year, Shelter approached us with a really unique question – they had a stunning retail space in Coal Drops Yard, in Kings Cross London, but how can they activate the footfall in the area?

Nestled among other retail stores, Google’s campus and Central Saint Martin’s design school, the Boutique by Shelter had loads of potential, and we wanted to help bring to life.

Called Boutique by Shelter at Coal Drops Yard, it’s a charity shop like no other, with a highly desirable location, very fashionable neighbours and hundreds of potential customers visiting every day.

We got straight to work, and came up with some amazing ideas that we donated to Shelter, to help them make the most of their beautiful boutique space.

We put our creative heads together to help Shelter make the most of this incredible opportunity. We held two after-hours sessions for the team to come together and brainstorm ideas that we believed would help Shelter make this shop a success and, most importantly, help change even more lives for the better.

We put our creative heads together in two after-hours sessions, to come up with some exciting ideas.

But we didn’t stop there – we also explored how to give shoppers even more ways to support rough sleepers, by suggesting the team introduce Mobilise Checkout donation points throughout the store. These QR codes and NFC points let shoppers quickly and easily give and give again.

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When wedding season is upon us but you also want to be prepared for any impromptu business meetings that pop up on the special day. . . Louise is rocking our vintage shirt, @tommyhilfiger belt, @marksandspencer heels and @louisvuitton vintage briefcase. Phil is working our @mossbros shirt, Scotch and Soda blazer, @marksandspencer bowtie and @jonesbootmaker shoes. . . #shelter #sheltershopfind #styleforshelter #sheltershops #charityshopping #charityshopfind #charityretail #ootd #wiwt #instafashion #sustainablefashion #slowfashion #fashionreworn #choosereused #ethicalshopping #fashionsaveslives #fashionrevolution #thrift #recycle #eco #coaldropsyard #secondhandclothes #shopsecondhand #relove #reuse #nonprofit #dogood #vintage

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Open’s Client Services Director Lou Lai and Project Manager Phil Haley hit the runway to model some of the unique Boutique by Shelter looks.

Kings Cross Autotrader got involved, using an in-store rack to collect high-end donations for Boutique by Shetler.

This is just one of the many amazing projects we’ve worked on recently, and we’re so proud to support causes like Boutique by Shelter.

Are you looking for a role where you can get involved with amazing projects like this? Head to our Working at Open page and apply today!


A day in the life of… Sarah Lye!

Thursday, June 27th, 2019

We’re on the hunt for talented people with a passion for changing the world to join the Client Services team here at Open. But we’re often asked… “What does a day in the life of somebody in Client Services actually look like?”

So we asked Junior Account Director Sarah Lye to tell us a little bit about what she gets up to in an average day.

  • 9 AM – First things first, coffee! Open has an endless supply of caffeine, so I’ll make a pot or jump on someone else’s. I’ll settle in to check emails and scan my diary, to see what deadlines and meetings our team have for the day.
  • 10 AM – Another coffee (don’t judge). Then, I’ll check in with my project teams and hold a briefing, planning surgery, scoping session or WIP. On the way back to my desk, I’ll make time to pet Arlo (Open’s resident doggo – he’s heaven!)
  • 1 PM – Lunchtime! Usually I’ll take a stroll along the canal with my team to pick up something tasty from Angel. But if time’s short, I’ll at least squeeze in a trip to Co-Op.
  • 2 PM – After lunch, it’s usually client meetings, calls or check-ins. Often I’ll schedule in a team meeting to discuss our priorities for the week. Then more client meetings, calls and catch-ups before…
  • 3 PM – I’ll dig into the free fruit and snacks that Open has to offer. Usually peanut butter on something/anything. Most importantly, I’ll make time to help water our team plants (we’ve got a semi-permanent jungle going on at the moment).
  • 5 PM – Before the end of the day I’ll send out any work that’s due, and double check the schedule to make sure everything’s ticked off. Tick! 
  • 6 PM – See who’s free for a drink on the pontoon. Honestly, it’s the absolute best in the summer!

Are you looking for a new challenge AND a way to do good? (Not to mention an office doggo!)

Head over to the Working at Open page and apply today!


Can you name one of the world’s oldest diseases?

Friday, February 1st, 2019

It’s called “trachoma”.

It’s a horrendous disease. It spreads quickly through families, contracted by touch between mother and child, father and son. It causes the eyes to weep uncontrollably and, eventually, the eyelids to turn inwards. The eyelashes scratch at the eye causing painful, irreversible blindness.

It’s devastating, and it’s unfair. And Sightsavers is about to wipe it out – for good.

Sightsavers, a long-time partner of Open’s, work to eliminate avoidable blindness and promote the rights of people with disabilities around the world. In April 2018 Dr Caroline Harper, CEO of Sightsavers, took to the stage in a TED talk and asked the world “what if we eliminated one of the world’s oldest diseases?

And with the support of some of the world’s biggest philanthropists like Richard Branson and the Gates Foundation, they’re working hard to do just that.

In Christmas 2018, Sightsavers and Open launched a big, audacious fundraising campaign – The End is in Sight. Together we developed a multi-year fundraising proposition asking supporters to be a part of a movement to, literally, make history by eliminating one of the world’s oldest diseases.

We’ll spend the next few years raising vital funds to help track down every last case of trachoma in the countries Sightsavers work, and wipe it out. The Open creative team developed a proposition and a brand bible that allow us to make the most of their amazing case studies, and, ultimately, to change the world forever.

When it came to building the brand bible, we started with a bold, yellow highlight, striking close-up imagery and an assertive tone to bring Caroline’s message home – we CAN eliminate trachoma, and we WILL.

Together we launched the campaign at Christmas 2018, surpassing targets across almost every metric and still going strong.

What’s next for the End is in Sight? Sightsavers is travelling across sub-Saharan Africa and Asia, tracking down the people most in need, delivering life-changing antibiotics, surgery and education and sharing their stories with the world. And Open is with them every step of the way!

Keep an eye on this campaign – we’re working with Sightsavers to make history, and you won’t want to miss it.

Check out Dr Caroline Harper’s TED talk here.

Josh