We had a lovely time at the IOF Insight awards last night – made even more lovely by scooping the award for Most Powerful Insight Using Data Analysis for our work with Unicef on GDPR.
Call us biased, but if you’re going to win an insight award in 2018 then that’s the award you want.
Jokey Spotify playlists aside, GDPR has been a bit of a bogeyman this year. Like most charities, Unicef had never previously carried out this kind of activity and a big challenge lay ahead. We knew that to work out a successful approach, research was key.
So, working with the brilliant team at Unicef and our friends at research agency 2CV, that’s exactly what we did. And that research gave us robust learnings to build two creative approaches, which were clear, direct and focused on all the beautiful reasons people were supporters of Unicef – rather than the potential doom and gloom of GDPR.
It’s natural to worry about how GDPR might impact the crucial work our sector does. But, deep down, we all know that having conversations with people who actually want to talk to us makes sense – and the reverse really doesn’t.
So, let’s embrace it and keep having the right conversations. And hopefully, next year the data will prove us right…