At a time when we’re all searching for the next clever campaign that will capture the nation’s attention, whilst furiously putting the finishing touches to our traditional Christmas appeals – I have recently been reminded that much of what we do now is just the bigger, shinier version of what we’ve always done. And I was glad to see that simple, direct peer-to-peer fundraising can still be incredibly effective.
Last week a friend of mine sent a message to a few different WhatsApp groups asking everyone to read her friend Emma’s story.
Emma’s ‘a 31 year old who is trying to plan a wedding whilst struggling to beat a very rare and aggressive cancer.’ That summary hit close to home with the audience it was targeted at.
Emma’s been through a series of treatments already (hence the self titled ‘egg’) and her last hope of survival lies in receiving immunotherapy. Because her cancer’s so ‘niche’ (her words) this treatment isn’t yet available on the NHS. The treatment costs a whopping £114,000 a year and who knows how many years she’s going to need it for. So, she took to the internet and social media to tell her story and ask for help.
And boy does Emma know how to tell a story. Her page does everything we all bang on about day after day. It’s funny, heart-warming and hugely sad with a strong need and tangible solution (the ask even comes within the first 2 paragraphs). And guess what? It’s working. Within 24 hours over 6,000 people had shared her page, it had been mentioned by the BBC and the Daily Mail – and she had smashed her £150,000 target.
Read Emma’s story, give if you can and then marvel at the proof that old school fundraising, at its very best, works like a charm.
We salute you Emma. Keep up the fight.
To give to Emma’s Last Chance to Beat Cancer visit her site here
Everyone imagines that being a creative is awesome. But, far from brainstorming zany ideas while playing table tennis, the reality is that we spend a large chunk of our time being told what we’ve done wrong and what we could do better.
That’s why, when one wonderful client started typing compliments into the margins of our work to tell us what we’re doing right, it came as something of a surprise. So much so, in fact, that our designers turned his comments into a series of inspirational posters…
Step forward, lovely Jim from Concern – who, coincidentally, are enjoying a year of stellar results in fundraising.
It’s been hard to avoid the phenomenon that is Pokemon Go – the augmented reality mobile game that everyone seems to be playing.
Whether it’s just another crazy fad, a welcome piece of nostalgia, or an innovative way to get people to spend more time outdoors, with downloads in the tens of millions, it’s a big deal. And one that brands have been quick to jump on, paying for Pokestops and Gyms at their premises to increase their visitor numbers – and brand awareness.
But in a fractured, post-Brexit Britain can Pokemon Go be used to increase exploration of our towns and cities, and integration with our multi-cultural neighbours, rather than just selling more trainers or hot dogs?
Tim Hodgson, a performing arts producer at mac birmingham, is using paid lures to attract visitors to 20 minority venues in the city. From Mosques and Polish Cultural Centres to Ethiopian cafes, all day ‘open doors’ and volunteers at each venue will encourage both hosts and visitors to get to know the neighbours they may not have otherwise met.
Scheduled for Saturday 10th September, you can donate to the event here.