2018: Resolutions worth sticking to…

Tuesday, January 23rd, 2018

Gosh, January is a long month isn’t it?! Just three weeks into 2018, and the twinkle of Christmas lights and the NYE fizz feels like a distant memory. So how are your NY resolutions going?

We’ve already passed the week that 31% of New Years resolutions will fail, so in an effort to make sure ours stick, we invited Openers to shout loud and proud about their best intentions for 2018.

Take a look, hopefully we can offer a sprinkle of inspiration for the weeks and months ahead!

Self improvement?

We’ve got that covered! 2018 will be the year Openers…

“refresh and improve my Spanish”

“learn Italian”

“learn to play the accordion”

“learn how to make ravioli”

“(Re)learn the guitar”

“get this baby out! (literally)”

Maintaining mindfulness?

Us too! We’ll be…

“working smarter, building a good work/life balance”

“taking things slowly and keeping perspective”

Building the world we want to see.

In 2018, our amazing team will make this world a better place by…

“Giving away or selling more stuff than I buy”

“Volunteering at the food bank round the corner from my house”

“Cutting out dairy. Save the cows!”

“Significantly cutting down on the amount of plastic (but also unnecessary packaging and general waste) I use. Recycling isn’t good enough any more!”

“Building this community”

And finally, here’s what we’ll be doing to bring more great thinking for our clients.

“Seeking inspiration from outside of the sector bubble and bringing it in.”

“Cancelling all my charity direct debits and starting again. Using a mix of emotional and rational decision making processes I’ll reassess all my charitable giving to ensure the amount I give reflects the issues I care about and where I think my money can make a real difference (and so that I can look at whether welcome and stewardship actually does the job!)”

Whatever 2018 brings you and your charity – we hope it will be a great one. And at the end of it all, you can look forward to hearing Open’s first accordion concert at the 2018 Christmas party!


A welcome new conversation #IFC2017

Tuesday, October 24th, 2017

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As the dust (sand, really) settles from IFC 2017, a surge of energy has swept across Open.


Despite our digitally connected world, nothing beats being in the same space as our peers from across the world to share, listen and debate.


The theme was ‘A New Conversation’ and Jeremy Heimans’ opening plenary hit the mark with his progressive thinking about building movements with impact. If you weren’t there you can watch it back here.


We also loved Zack Exley and Kenneth Pennington’s Big Room Session News from the Resistance: Big Organising and Beyond. At their session last year no one would have believed what we’ve since seen in American politics. But in that time we’ve been privileged to work with the ACLU, fighting back, and it was great to see Michelle Ehrhardt (Deputy Director of Membership) up on the stage with them discussing a vision for a post-Trump world. Check out their joint grassroots movement People Power here.


Finally Jo Wolfe teamed up with Paul de Gregorio to run a Masterclass and two workshops about Open and Breast Cancer Care’s experience of using mobile strategically in fundraising. 2017 felt like the right year to converge our conversations about mobile and digital – and as Paul keeps saying…


Mobile is Digital, Digital is Mobile.


There really is no distinction. Drop Paul a note if you’re interested to hear more.




Cider, kiwis and Millennials

Tuesday, October 3rd, 2017



A lot of you will know that Open has a strong West Country contingent and we live up to the stereotype of being fond of a pint or two of cider…


But the reason this campaign by Old Mout caught my attention is because there is no mention of the product. Nothing about how good the cider tastes or that it’s good value, or that you’ll have a lot of fun drinking it.


Instead the sole focus is that Old Mout will make a donation to charity for every bottle bought to save the kiwi *cute*.



No doubt this campaign started life with a focus on audience – the much talked about but elusive millennial. And it’s smart because, more than any other audience, they care about the ethics and social responsibility of the companies they buy from. 73% are willing to spend more on a product if it comes from a sustainable brand (against an average of 66%). And more than 9 in 10 would switch brands to one associated with a cause. When it comes to purchase decision making the traditional drivers of price and convenience are taking a back seat.


Millennials matter to our sector as much as any other generation. But, given the fact that our reason for being is ‘social good’, surely attracting and engaging them should be an easier job for us than most of the corporate brands?


After all, there are 17 million of us and we’re all over the internet!






University of California Berkeley