Everyone imagines that being a creative is awesome. But, far from brainstorming zany ideas while playing table tennis, the reality is that we spend a large chunk of our time being told what we’ve done wrong and what we could do better.
That’s why, when one wonderful client started typing compliments into the margins of our work to tell us what we’re doing right, it came as something of a surprise. So much so, in fact, that our designers turned his comments into a series of inspirational posters…
Step forward, lovely Jim from Concern – who, coincidentally, are enjoying a year of stellar results in fundraising.
It’s been hard to avoid the phenomenon that is Pokemon Go – the augmented reality mobile game that everyone seems to be playing.
Whether it’s just another crazy fad, a welcome piece of nostalgia, or an innovative way to get people to spend more time outdoors, with downloads in the tens of millions, it’s a big deal. And one that brands have been quick to jump on, paying for Pokestops and Gyms at their premises to increase their visitor numbers – and brand awareness.
But in a fractured, post-Brexit Britain can Pokemon Go be used to increase exploration of our towns and cities, and integration with our multi-cultural neighbours, rather than just selling more trainers or hot dogs?
Tim Hodgson, a performing arts producer at mac birmingham, is using paid lures to attract visitors to 20 minority venues in the city. From Mosques and Polish Cultural Centres to Ethiopian cafes, all day ‘open doors’ and volunteers at each venue will encourage both hosts and visitors to get to know the neighbours they may not have otherwise met.
Scheduled for Saturday 10th September, you can donate to the event here.
With Glastonbury over and the aftermath of Brexit sinking in, despite the lack of direction, it feels like time to draw some solace from a conscious focus on positivity.
In 2016, when charities are under a huge amount of scrutiny, Glastonbury provides an amazing opportunity to connect with people. When the festival first turned a profit in 1981 they donated £20,000 to CND. And that ethos remains true today, as the festival continues to provide a platform for charities to engage with people creatively.
It’s a time when people are lifted from their usual circumstances and supplanted to a muddy quagmire, with time to reflect on what matters. While waiting in line for the delights that are the festival toilets, it’s a great moment for WaterAid to raise awareness that not everyone has even this kind of access to basic facilities.
This year WaterAid presented a toilet with a glass door. From the outside the door looks like a mirror, but when you’re inside it you look out on to the festival and feel totally exposed. It’s a simple but clever way to convey the experience of not having a safe or private toilet.
For the likes of Greenpeace, it’s a chance to make characteristically bold statements to engage people. This year a giddying drop slide was attached to their 15 metre tall “no planet B rocket”, creating a spectacle to raise awareness of our environment’s fragility.
These charitable links are in the very fabric of the festival – from the Oxfam stewards to the long standing support for CND – and we wouldn’t have it any other way.