What does good look like?

Thursday, June 28th, 2018

We work with a bunch of amazing organisations and, consequently, we hear this question a lot. Because while individual results are important – and fascinating – they mean more when you put them in context.

That’s why, in partnership with Allan Freeman of Freestyle Marketing, we decided to put together a sector benchmarking project that would deliver meaningful ‘apples to apples’ comparisons across a range of quantitative and qualitative KPIs.

It sounds so simple, doesn’t it? And, of course, it really wasn’t. So, before I say anything else, I want to say a huge thank-you to everyone at the twenty participating charities who made it happen.

Many of those people were there this morning when we finally unveiled our findings – and I hope that all the effort was worthwhile. We’ve certainly analysed the flow of a great deal of money and generosity – our study documents £2bn+ of donations, £200m of fundraising spend and the activity of 20 million donors, volunteers and social followers.

We’ve cut that data up in a whole bunch of ways and, with our partners’ permission, we’re hoping to share as many of our findings as possible over the coming weeks and months. But for the moment, I’m going to share just one chart.
Overall volume of Donors, Campaigners, Volunteers, Social Followers and Monthly Web Traffic
This shows – from left to right – the number of volunteers (98k), active donors (7.8m), campaigners (686k), social followers (11.7m) and monthly web visits (18m) on record with our participants in the past year.

Isn’t that exciting? The number people who actively ‘follow’ these twenty amazing causes in channels that barely existed ten years ago significantly exceeds the accumulated count of active supporters they’ve built up over decades. And that’s before you look at 200m+ web visits – any one of which could be the start of a new relationship.

Ironically, digital skills were the biggest area for development and the biggest recruitment challenge identified by our survey.

But now we know that, we can do something. Right? Because we know what good needs to look like.

If you’re keen to know more about what we’ve been up to and find out how your charity can get involved please get in touch.

James


Having the right conversations…

Thursday, June 21st, 2018
IoF Insight Award Winners Unicef & Open

We had a lovely time at the IOF Insight awards last night – made even more lovely by scooping the award for Most Powerful Insight Using Data Analysis for our work with Unicef on GDPR.

Call us biased, but if you’re going to win an insight award in 2018 then that’s the award you want.

Jokey Spotify playlists aside, GDPR has been a bit of a bogeyman this year. Like most charities, Unicef had never previously carried out this kind of activity and a big challenge lay ahead. We knew that to work out a successful approach, research was key.

So, working with the brilliant team at Unicef and our friends at research agency 2CV, that’s exactly what we did. And that research gave us robust learnings to build two creative approaches, which were clear, direct and focused on all the beautiful reasons people were supporters of Unicef – rather than the potential doom and gloom of GDPR.

It’s natural to worry about how GDPR might impact the crucial work our sector does. But, deep down, we all know that having conversations with people who actually want to talk to us makes sense – and the reverse really doesn’t.

So, let’s embrace it and keep having the right conversations. And hopefully, next year the data will prove us right…

Isobel


2018: Resolutions worth sticking to…

Tuesday, January 23rd, 2018

Gosh, January is a long month isn’t it?! Just three weeks into 2018, and the twinkle of Christmas lights and the NYE fizz feels like a distant memory. So how are your NY resolutions going?

We’ve already passed the week that 31% of New Years resolutions will fail, so in an effort to make sure ours stick, we invited Openers to shout loud and proud about their best intentions for 2018.

Take a look, hopefully we can offer a sprinkle of inspiration for the weeks and months ahead!

Self improvement?

We’ve got that covered! 2018 will be the year Openers…

“refresh and improve my Spanish”

“learn Italian”

“learn to play the accordion”

“learn how to make ravioli”

“(Re)learn the guitar”

“get this baby out! (literally)”

Maintaining mindfulness?

Us too! We’ll be…

“working smarter, building a good work/life balance”

“taking things slowly and keeping perspective”

Building the world we want to see.

In 2018, our amazing team will make this world a better place by…

“Giving away or selling more stuff than I buy”

“Volunteering at the food bank round the corner from my house”

“Cutting out dairy. Save the cows!”

“Significantly cutting down on the amount of plastic (but also unnecessary packaging and general waste) I use. Recycling isn’t good enough any more!”

“Building this community”

And finally, here’s what we’ll be doing to bring more great thinking for our clients.

“Seeking inspiration from outside of the sector bubble and bringing it in.”

“Cancelling all my charity direct debits and starting again. Using a mix of emotional and rational decision making processes I’ll reassess all my charitable giving to ensure the amount I give reflects the issues I care about and where I think my money can make a real difference (and so that I can look at whether welcome and stewardship actually does the job!)”

Whatever 2018 brings you and your charity – we hope it will be a great one. And at the end of it all, you can look forward to hearing Open’s first accordion concert at the 2018 Christmas party!

Ali