Good, fast and free. Soon you can pick all three!

Wednesday, December 5th, 2018

At the heart of good fundraising is an intimate understanding of the supporter.

And I think we all know that as the world around us changes at ever increasing speed, public expectations, perceptions and passions for causes are changing, too.

How do you keep track of what the public thinks of your fundraising programme? How do you sense check whether that new fundraising idea actually has an audience willing to support it? How do you know you’re asking for support in the right channels at the right time?

The tools are there, but often they don’t come cheap. Or they don’t come quick. Or, sometimes, they simply aren’t very good.

Which is why we’re really excited to be working with GlobalWebIndex to bring their incredible skills to our sector – for free.

We love GlobalWebIndex

If you haven’t used it before, GlobalWebIndex is a super accurate, up-to-date and granular intelligence platform providing brands with detailed insight into the perceptions and digital behaviours of their consumers. And they do this in 44 countries around the world.

GlobalWebIndex has grown rapidly by providing commercial brands with genuinely useful and actionable insight and now they want to bring their skills to help fundraisers around the world.

The team at GlobalWebIndex has asked Open to help recruit a gang of willing fundraisers to help inform and participate in the development of a brand new charity dataset.

Together we want to ensure that the dataset (accessed via GlobalWebIndex’s super intuitive and informative online platform) will be as useful as possible in helping you better serve, and fundraise from, your supporters.

This is where you come in. We need volunteers to take part in a series of interviews and workshops with the folks at GlobalWebIndex to help them understand your needs and challenges.

In return, they will develop a charity dataset and make it available to the sector for FREE!

In my mind, that’s an amazing way to help us all.

Please do get involved by dropping them an email on: hello@globalwebindex.com

Mark


What does good look like?

Thursday, June 28th, 2018

We work with a bunch of amazing organisations and, consequently, we hear this question a lot. Because while individual results are important – and fascinating – they mean more when you put them in context.

That’s why, in partnership with Allan Freeman of Freestyle Marketing, we decided to put together a sector benchmarking project that would deliver meaningful ‘apples to apples’ comparisons across a range of quantitative and qualitative KPIs.

It sounds so simple, doesn’t it? And, of course, it really wasn’t. So, before I say anything else, I want to say a huge thank-you to everyone at the twenty participating charities who made it happen.

Many of those people were there this morning when we finally unveiled our findings – and I hope that all the effort was worthwhile. We’ve certainly analysed the flow of a great deal of money and generosity – our study documents £2bn+ of donations, £200m of fundraising spend and the activity of 20 million donors, volunteers and social followers.

We’ve cut that data up in a whole bunch of ways and, with our partners’ permission, we’re hoping to share as many of our findings as possible over the coming weeks and months. But for the moment, I’m going to share just one chart.
Overall volume of Donors, Campaigners, Volunteers, Social Followers and Monthly Web Traffic
This shows – from left to right – the number of volunteers (98k), active donors (7.8m), campaigners (686k), social followers (11.7m) and monthly web visits (18m) on record with our participants in the past year.

Isn’t that exciting? The number people who actively ‘follow’ these twenty amazing causes in channels that barely existed ten years ago significantly exceeds the accumulated count of active supporters they’ve built up over decades. And that’s before you look at 200m+ web visits – any one of which could be the start of a new relationship.

Ironically, digital skills were the biggest area for development and the biggest recruitment challenge identified by our survey.

But now we know that, we can do something. Right? Because we know what good needs to look like.

If you’re keen to know more about what we’ve been up to and find out how your charity can get involved please get in touch.

James


Having the right conversations…

Thursday, June 21st, 2018
IoF Insight Award Winners Unicef & Open

We had a lovely time at the IOF Insight awards last night – made even more lovely by scooping the award for Most Powerful Insight Using Data Analysis for our work with Unicef on GDPR.

Call us biased, but if you’re going to win an insight award in 2018 then that’s the award you want.

Jokey Spotify playlists aside, GDPR has been a bit of a bogeyman this year. Like most charities, Unicef had never previously carried out this kind of activity and a big challenge lay ahead. We knew that to work out a successful approach, research was key.

So, working with the brilliant team at Unicef and our friends at research agency 2CV, that’s exactly what we did. And that research gave us robust learnings to build two creative approaches, which were clear, direct and focused on all the beautiful reasons people were supporters of Unicef – rather than the potential doom and gloom of GDPR.

It’s natural to worry about how GDPR might impact the crucial work our sector does. But, deep down, we all know that having conversations with people who actually want to talk to us makes sense – and the reverse really doesn’t.

So, let’s embrace it and keep having the right conversations. And hopefully, next year the data will prove us right…

Isobel