My week copywriting at Open

Monday, July 2nd, 2018
Kirsty Marrins' week of copywriting experience at Open.

For a while, I’d been contemplating doing some work experience in copywriting. But not just any copywriting, because I write copy all the time. I wanted to write as a charity.

I bet you’re thinking I should have just volunteered my time at a charity and helped them write emails, social media copy, website copy – the list goes on. But what I really wanted was critical feedback, and I knew a charity was unlikely to give that to me.

So, I called upon an old friend Paul.

I’ve been a huge admirer of Open for years. They’ve worked on some amazing campaigns, many of which I’ve covered in sector press. I knew that I would gain so much experience, if they were willing to offer it to me. But would they say ‘yes’?

I was nervous.

By contacting Paul, I was putting myself out there. Even though I’ve known Paul for years, I honestly wasn’t sure if he would say ‘yes’ – but I had to take the chance. I explained that I was looking to do work experience and that there were two things I was looking to get out of it: experience of copywriting as a charity and to experience what it’s like to work for an agency. Paul spoke with the creative team and thankfully they said ‘yes’.

Fast forward a few weeks later and I arrived at Open on a Monday morning in June, eager and willing to learn although also slightly terrified. What if it turned out that I’m not a good writer? What if my ideas were boring or cliché? Would I fit in?

Mid-weight copywriter Alfie took me under his wing and I instantly felt at ease because he was so lovely and likeable and clearly passionate about what he does. Over the week, I worked alongside Alfie, James, Anna, Liz and others on a couple of charity campaigns. I got to write some emails for a client, brainstorm for a pitch and write some concepts for a DM campaign.

In that time, I also got walked through the process from brief to final product and sat through a presentation with the British Heart Foundation to celebrate the launch of their Champions campaign. There was lots of cheering, clapping and beers afterwards – it was clear that when you work with Open, they become part of your team.

With the explicit understanding that everything was confidential, Open allowed me to look at past campaigns – from inception through to delivery. I really got a flavour of agency life. And I rather liked it.

Throughout the week, Alfie gave me helpful, constructive feedback on my copywriting. And it was a relief to know that I am a good writer. According to Alfie, I’m ‘a natural’. PHEW. Take that, Impostor Syndrome!

If that weren’t enough, my week was made even more enjoyable with the daily walk along the canal to the office, the lovely weather (bar Tuesday, which was freakishly cold), having Arlo the dog in the office on Wednesday and spotting the HotTug – a floating hot tub (yes really), pizza with Paul and salad with Sarah (which are non-intended alliterations…)

I’d just like to say a huge ‘thank you’ to Open for offering me the opportunity to come in and absorb, learn and reflect. I loved every minute of my week with you.

Kirsty Marrins


Impossible Required

Open are looking for a Strategy Director

Open is looking for a Strategy Director – which means Open is facing one hell of a recruitment challenge.

Although this is a dream job for someone who wants to convert their talent, experience and intellect into positive change, it’s also a position that calls for quite a skill set.

We need someone to lead and inspire our growing team of planners and analysts as they work with the UK’s largest charities. We need someone to sit on the board and help us drive our new strategy at home and internationally. We need someone who understands the charity world but has the experience and the skills to move outside it. And we need someone who can help Open provide thought-leadership to the sector as a whole.

It’s lot to ask of one person. But we know that, somewhere out there, there’s a special someone just for us.

So please, if know that person or you are that person, please have a look at the job description and then email jobs@opencreates.com – or get in touch with anyone here who you know.

There’s a £2,000 bounty on offer for you to do with as you choose. So please, have a think.

James

Come join the revolution… (if you’re a Digital Content Strategist)

Monday, July 24th, 2017

wifi fist

 

Since we started out in 2008, our team of more than 60 fundraising experts has raised millions of pounds for great causes. Digital has always been part of the mix, but done right, we truly believe that digital channels have the potential to transform how charities interact with their supporters for the better.

 

That’s why we’re building our very own digital crack squad (yes, it’s a thing) to put Open’s clients at the forefront of the strategic and tactical development that’ll help reshape the UK fundraising model. (And so we can legitimately use terms like “digital crack squad”.)

 

We’ve already started our digital revolution. We’re the only agency in the UK to have used Facebook Live and Facebook Donate for a fundraising campaign – and not looking to humblebrag, but our work there was nominated for an Emmy.

 

Now we’re on a quest to find the very best digital thinkers – and doers – in the business, and that business is making the world a better place. First up, we’re looking for a Digital Content Strategist.

 

Someone who’s ready to get stuck in to coming up with great campaigns across digital channels, writing great content at pace, testing hypotheses, delivering learnings and optimising every part of a fundraising experience online.

 

Team-work makes the dream work, so our Digital Content Strategist will need to live and breathe collaboration. The right person will be fired up about all things digital, and ready to share their experience, skills and enthusiasm with colleagues across Open and the fundraising sector.

As a reward for your campaign experience and limitless digital enthusiasm, you’ll have the chance to work with our amazing charity partners (think Unicef, Amnesty International, Crisis, Battersea Cats and Dogs, Sightsavers and Movember) to actually make the world a better place. And there’s a salary too – changing the world alone doesn’t pay the bills. And finally, you get to work in our beautiful London canal-side offices.

 

Sound up your street? We’d love to hear from you – email your CV and a cover letter about why you’d be right for Open to jobs@opencreates.com.

 

Digital Content Strategist Job Description

 

Ali