Can you name one of the world’s oldest diseases?

Friday, February 1st, 2019

It’s called “trachoma”.

It’s a horrendous disease. It spreads quickly through families, contracted by touch between mother and child, father and son. It causes the eyes to weep uncontrollably and, eventually, the eyelids to turn inwards. The eyelashes scratch at the eye causing painful, irreversible blindness.

It’s devastating, and it’s unfair. And Sightsavers is about to wipe it out – for good.

Sightsavers, a long-time partner of Open’s, work to eliminate avoidable blindness and promote the rights of people with disabilities around the world. In April 2018 Dr Caroline Harper, CEO of Sightsavers, took to the stage in a TED talk and asked the world “what if we eliminated one of the world’s oldest diseases?

And with the support of some of the world’s biggest philanthropists like Richard Branson and the Gates Foundation, they’re working hard to do just that.

In Christmas 2018, Sightsavers and Open launched a big, audacious fundraising campaign – The End is in Sight. Together we developed a multi-year fundraising proposition asking supporters to be a part of a movement to, literally, make history by eliminating one of the world’s oldest diseases.

We’ll spend the next few years raising vital funds to help track down every last case of trachoma in the countries Sightsavers work, and wipe it out. The Open creative team developed a proposition and a brand bible that allow us to make the most of their amazing case studies, and, ultimately, to change the world forever.

When it came to building the brand bible, we started with a bold, yellow highlight, striking close-up imagery and an assertive tone to bring Caroline’s message home – we CAN eliminate trachoma, and we WILL.

Together we launched the campaign at Christmas 2018, surpassing targets across almost every metric and still going strong.

What’s next for the End is in Sight? Sightsavers is travelling across sub-Saharan Africa and Asia, tracking down the people most in need, delivering life-changing antibiotics, surgery and education and sharing their stories with the world. And Open is with them every step of the way!

Keep an eye on this campaign – we’re working with Sightsavers to make history, and you won’t want to miss it.

Check out Dr Caroline Harper’s TED talk here.

Josh


There’s a Rang-tan in our office…

Wednesday, August 15th, 2018
greenpeace, mother, palm, oil, pal oil, fundraising, petition, work, digital, social, oragutan, rang-tan

Meet Rang-tan, the star of Greenpeace’s ambitious new campaign to end the deforestation and destruction caused by palm oil production.

She was created in collaboration with Mother and brought to life by the talented animation studio, Salon Alpin. Her story is beautifully told and the truth behind it heart-breaking – so we couldn’t wait to roll up our sleeves and help Greenpeace spread her story far and wide.

Over the past few months, we’ve been working behind the scenes developing activations, creating ads and assets, and offering a helping hand wherever possible. And we’ve been lucky enough to watch Rang-tan go from a sketch on a page to a living, breathing, tumbling baby orangutan.

She’s made us smile, she’s made us cry and she’s opened our eyes a little wider. And now we can’t wait to watch Rang-tan do the same for thousands of other people.

Good luck Rang-tan,

Alfie


Back to the future

Tuesday, July 3rd, 2018
Institute of Fundraising Awards - winning fundraising campaigns for Terrence Higgins Trust and Unicef

It’s been a funny year in fundraising. By which I mean it’s been difficult and often deeply unfunny. So, even more so than the previous event, the IOF Awards do last night started out feeling a bit like a much-needed support group meeting.

But, once the wine started flowing and Stephen K Amos found a way to make even the pre-records funny, everyone got a bit silly and our partners won some awards. Phew.

First up was some work that we all love and which has been a bit of a beacon at Open over the last couple of years – Terrence Higgins Trust’s Be Proud. Be Sexy. Be Safe. campaign.


Terrence Higgins Trusts' Be Proud. Be Sexy. Be Safe fundraising campaign tote bag
If you didn’t see our very own @fiona_pattison and @aliwalker84 presenting yesterday, this campaign uses laser-sharp targeting and Facebook Lead Ads to engage people with the cause and then seals the deal with a bit of (dare I say it) good old fashioned Direct Marketing. The end result of all this cleverness is a very, very cost-effective fundraising programme that’s brought a ton of new, engaged supporters to THT.

There was then (for team Open) a bit of a frustrating interlude where Scope’s much-lauded Mindful Monsters was pipped for three awards. Ouch.

But then, thankfully, Unicef bagged the award that, as a DM dinosaur, I’d really been hoping for – Best Use of Insight for its GDPR work.

Unicef's GDPR Consent campaign won at the Institute of Fundraising Awards and IoF Insight Awards


This project – which also won the IOF Insight Group Award – combined a bunch of data analysis, modelling and qualitative research to create a campaign that made sure a huge chunk of UNICEF’s supporters weren’t snatched away by GDPR. 

The whole thing was absolutely textbook in its conception and execution – and absolutely critical in its results. And as an agency that’s often known for its creative and/or tech, it’s nice to show that, at our heart, we’re all about the data and the audience.

So there you are. Old techniques, new channels and more ways forward.

Cheers!

James