The Choice Isn’t Yours

Friday, May 24th, 2019

Have you recently joined a gym? Changed your mobile network? Moved your bank account? Subscribed to anything in a box or on a screen?

If you have, my bet is that you were offered a great deal of choice and control. You can cancel when you want, take a break, upgrade, downgrade, whatever you like – you’re the boss.

You’ll probably have also been made to feel part of a community – welcomed, listened to and encouraged to share. It might have been a bit cheesy, but the message will have been consistent. You’re in charge – and we’re here to help.

Don’t believe me? Check out Monzo, GiffGaff, PureGym, Netflix, Pact Coffee and countless others. And this isn’t just about disruptive startups. Established brands are falling over themselves to follow the model that is becoming the new normal.

But what are we in the charity world doing about this? What choice and control are we giving?

Last week I was stopped by a face-to-face fundraiser. He was brilliant – motivated, passionate and engaging. But when we got to the point of money changing hands, he only had monthly giving to offer.

My ‘choice’ was more of a mutually embarrassing negotiation which started at £25, and was only ever going downwards. I offered to give cash. I asked about events. But as you’ve probably guessed, it was the charity’s way or the highway when it came to how I was going to help them change the world.

At the risk of seeming sadistic, I also asked my new friend whether I could control my monthly gift – to give a little less or not at all, if circumstances dictated it. His shoulders sagged even further.

Of course, this isn’t specific to a channel. This is about the offer. And the fact is, until we start giving our donors the choice and control that they expect in pretty much every other area of their lives, we will continue to leave money on the table – and miss the chance to engage with good people who want to help.

This is what we’re trying to do at Open right now – strategically, technically and creatively. We’d love to meet you, and tell you all about it.

But that’s entirely up to you.

Tim

 

 


Can you name one of the world’s oldest diseases?

Friday, February 1st, 2019

It’s called “trachoma”.

It’s a horrendous disease. It spreads quickly through families, contracted by touch between mother and child, father and son. It causes the eyes to weep uncontrollably and, eventually, the eyelids to turn inwards. The eyelashes scratch at the eye causing painful, irreversible blindness.

It’s devastating, and it’s unfair. And Sightsavers is about to wipe it out – for good.

Sightsavers, a long-time partner of Open’s, work to eliminate avoidable blindness and promote the rights of people with disabilities around the world. In April 2018 Dr Caroline Harper, CEO of Sightsavers, took to the stage in a TED talk and asked the world “what if we eliminated one of the world’s oldest diseases?

And with the support of some of the world’s biggest philanthropists like Richard Branson and the Gates Foundation, they’re working hard to do just that.

In Christmas 2018, Sightsavers and Open launched a big, audacious fundraising campaign – The End is in Sight. Together we developed a multi-year fundraising proposition asking supporters to be a part of a movement to, literally, make history by eliminating one of the world’s oldest diseases.

We’ll spend the next few years raising vital funds to help track down every last case of trachoma in the countries Sightsavers work, and wipe it out. The Open creative team developed a proposition and a brand bible that allow us to make the most of their amazing case studies, and, ultimately, to change the world forever.

When it came to building the brand bible, we started with a bold, yellow highlight, striking close-up imagery and an assertive tone to bring Caroline’s message home – we CAN eliminate trachoma, and we WILL.

Together we launched the campaign at Christmas 2018, surpassing targets across almost every metric and still going strong.

What’s next for the End is in Sight? Sightsavers is travelling across sub-Saharan Africa and Asia, tracking down the people most in need, delivering life-changing antibiotics, surgery and education and sharing their stories with the world. And Open is with them every step of the way!

Keep an eye on this campaign – we’re working with Sightsavers to make history, and you won’t want to miss it.

Check out Dr Caroline Harper’s TED talk here.

Josh


There’s a Rang-tan in our office…

Wednesday, August 15th, 2018
greenpeace, mother, palm, oil, pal oil, fundraising, petition, work, digital, social, oragutan, rang-tan

Meet Rang-tan, the star of Greenpeace’s ambitious new campaign to end the deforestation and destruction caused by palm oil production.

She was created in collaboration with Mother and brought to life by the talented animation studio, Salon Alpin. Her story is beautifully told and the truth behind it heart-breaking – so we couldn’t wait to roll up our sleeves and help Greenpeace spread her story far and wide.

Over the past few months, we’ve been working behind the scenes developing activations, creating ads and assets, and offering a helping hand wherever possible. And we’ve been lucky enough to watch Rang-tan go from a sketch on a page to a living, breathing, tumbling baby orangutan.

She’s made us smile, she’s made us cry and she’s opened our eyes a little wider. And now we can’t wait to watch Rang-tan do the same for thousands of other people.

Good luck Rang-tan,

Alfie