Since we started out in 2008, our team of more than 60 fundraising experts has raised millions of pounds for great causes. Digital has always been part of the mix, but done right, we truly believe that digital channels have the potential to transform how charities interact with their supporters for the better.
That’s why we’re building our very own digital crack squad (yes, it’s a thing) to put Open’s clients at the forefront of the strategic and tactical development that’ll help reshape the UK fundraising model. (And so we can legitimately use terms like “digital crack squad”.)
We’ve already started our digital revolution. We’re the only agency in the UK to have used Facebook Live and Facebook Donate for a fundraising campaign – and not looking to humblebrag, but our work there was nominated for an Emmy.
Now we’re on a quest to find the very best digital thinkers – and doers – in the business, and that business is making the world a better place. First up, we’re looking for a Digital Content Strategist.
Someone who’s ready to get stuck in to coming up with great campaigns across digital channels, writing great content at pace, testing hypotheses, delivering learnings and optimising every part of a fundraising experience online.
Team-work makes the dream work, so our Digital Content Strategist will need to live and breathe collaboration. The right person will be fired up about all things digital, and ready to share their experience, skills and enthusiasm with colleagues across Open and the fundraising sector.
As a reward for your campaign experience and limitless digital enthusiasm, you’ll have the chance to work with our amazing charity partners (think Unicef, Amnesty International, Crisis, Battersea Cats and Dogs, Sightsavers and Movember) to actually make the world a better place. And there’s a salary too – changing the world alone doesn’t pay the bills. And finally, you get to work in our beautiful London canal-side offices.
Sound up your street? We’d love to hear from you – email your CV and a cover letter about why you’d be right for Open to firstname.lastname@example.org.
One of the best gifts I’ve ever received wasn’t diamonds, a puppy, or even a teenage mutant ninja turtle playset. It was a humble tote bag. This one’s real special though. It’s huge, I mean, really big. And it was designed especially for me.
It has a distillation of my cliched brand essence emblazoned across it. The things I love. Hackney. Politics. Progress. And cats. (And it’s all in Helvetica. Swoon)
I wear my heart on my shoulder, and carry it with pride. And it starts conversations, with like-minded folks, and with those more sceptical wherever I go.
Full disclaimer: my love of a good tote goes beyond this one present. To me, they could be the fundraising future – or at least an exciting experiment. They occupy a unique place smack bang in the centre of a virtuous Venn diagram that we in fundraising should really be paying attention to.
In fact if a brand or organisation gives me one for free – and it connects with who I am, and who I want to be – they’ve got a walking bill-board for at least six months.
So what happens if you do this? Distill your charity’s essence, its core rallying cry into a message on a tote. And you offer it as a gift for people to carry around.
The people who take you up on your offer – they’re the ones who are ready to wave your placard high. So you start a conversation with them. And chances are, if they like you enough to shoulder your message, they’re going to care enough to get closer to you (maybe even cough up some cash).
In the months ahead, looking at GDPR and listening to supporters, we’re going to be talking a lot more about creating content that people *really* want to read, to watch, to share.
But before then – how about we start with creating something that people really want to wear, and take it from there?
(And in case my impassioned reasoning hasn’t inspired you to get in touch, we’re building an exciting case study to back it all up. In fact, the results we’ve seen so far are *totes* amazing…)