The ultimate in personalisation, or a step too far?

Thursday, February 23rd, 2012

 

 

I was going to write something today about Plan UK’s latest ‘Because I am a girl’ ad on Oxford Street. But I appear to be a little slow as EVERYONE has already written about it.

 

I will, however, rob three of the Independent’s ‘what’s next in interactive advertising’ ideas/predictions. Because they all seem a little more useful…

 

Mirror images The use of digital cameras within advertisements to overlay products on top of real images. So, for example, a shopper could look at an advert and see a picture of the hat she is thinking of buying as it would look on her own head.

 

Buy-as-you-browse Touch-screen adverts could enable you to book a table at your local restaurant via the ad hoarding while, for example, waiting at your underground station or bus stop.

 

Age-appropriate ads As facial-recognition technology becomes more sophisticated, retailers will be able to work out what age bracket you belong to and direct age-specific commercials your way.

 

You can read what everyone else is saying here: BBC News, Civil Society, Independent, JOE.ie (whatever that is).

 

Richard


Heartbreaking photography

Tuesday, November 15th, 2011

 

Last week I trudged through the fresh lorry-churned mud to reach the open clearing in the middle of Black Park, the beautiful overspill film set for Pinewood Studios in South Bucks. Usually so familiar, this time I barely recognised a single tree. Two dark grey cranes loomed, inactive high above the canopy, a man-made copse had emerged in the centre and wire fencing told me where I couldn’t walk. I’d walked unknowingly onto the set of the new Hollywood blockbuster, Snow White and the Huntsmen.

 

With the fog machines wafting fake eeriness through the famous pine trees, glaring flood lights highlighting every beam and the crowds of crew milling around dozens of catering tents waiting for the next scene, the carbon footprint of this film, like so many, won’t be small. Not to mention the size of Kristen Stewart’s trailer.

 

‘AMAZON’, a photography exhibition at Somerset House, in aid of Sky and WWF‘s Rainforest Rescue, is showcasing two very different sets of images to show the reality of the plight of the rainforest against the landscape as it should be.

 

The campaign is now inviting budding photographers to send in shots that interpret ‘Your own Amazon’.

 

Snapped on my trusty iphone, these pics depict mine, and a personal, if cynical reflection on nature in its most pristine state. Exploited and underappreciated, on a much, much smaller scale.

 

 

To enter follow @SkyBiggerPic on Twitter and Tweet your entry using the hashtag  #SkyRainforest. All of the images will be collated on the Sky Rainforest Rescue Facebook page and the winners will be picked on the November 22 2011.

 

The exhibition runs until December 4.

 

Lucy