Hot on the heels of Ali’s blog last week about our new digital crack squad (check it out here) there’s another new position we’re looking to fill here at Open – creative artworker.
Since we started out, our art directors have all been proud to take each project from initial idea to full artwork. But as we grow, it seems the perfect time to dedicate an expert to the crucial delivery stages.
This is a great opportunity for the right person to influence our creative processes and establish the role, all while delivering exciting and varied projects for some of the biggest charities in the UK, USA and Europe.
If that sounds like you, view the full job ad here and get in touch.
The Facebook ‘On this Day’ feature reminded me last week of this blog from July 2012, where James announced the launch of Mobilise – our regular giving by PSMS platform.
I can’t believe that it’s five years since we launched! In that time nearly 350,000 donors have been recruited and they’ve given close to £15 million pounds.
In its first month we paid out £9 to the first charity on board. That was Tim, Fiona and me signing up for £3 a month! I’m still giving. Can’t speak for the other two :).
Last month we paid out close to £500,000 to the 30+ active Mobilise clients.
I’m really proud of the growth of Mobilise as a fundraising tool. Every year since we launched Mobilise the charities that use it have between them recruited more Mobilise donors than the previous year. The most donors recruited in a single month was close to 19,000 and 1,700 is the most donors we’ve ever seen recruited in a single day.
When we first launched Mobilise it’s fair to say that telemarketing was the place where most donors were recruited as a ‘drop ask’ in a conversion call. But as our sector has changed, so has the way in which Mobilise donors have been recruited, with clients recruiting direct to Mobilise rather than converting PSMS donors. 2016 was the first year in which more donors were recruited on TV than all other channels combined. And 2017 is seeing the continued importance of TV, with digital recruitment sources fast becoming important to our Mobilise clients.
We have worked with our clients to do so much with the platform, whether that’s trialling regular giving for the DEC, creating products for Diabetes UK or integrating a Mobilise offer into Stand Up to Cancer activity for CRUK.
And we’ve learnt so much along the way about how donors interact with content. I think it’s fair to say that in the beginning we got it wrong and tried to reflect offline/print communications in the content we sent donors – which is the entirely the wrong thing to do. Donors want light, bite-sized bits of content with clear signposting to more information if they want it. It’s no more complicated than that.
Mobilise is all about the power of fusing payment, control and content into your mobile phone. Which is why we’ve been working so hard recently with our colleagues at Open Mobile Global to add in additional payment options all controlled via your mobile: credit & debit cards, PayPal, Apple Pay and, coming soon, Direct Debit.
The future is far more exciting that the past. We continue to be obsessed by the potential of the mobile phone for fundraising, activism and campaigning. And our ambition for Mobilise has always been for it to be more than an SMS and PSMS platform.
We can’t wait to see where the next five years take us.
Paul de Gregorio
Since we started out in 2008, our team of more than 60 fundraising experts has raised millions of pounds for great causes. Digital has always been part of the mix, but done right, we truly believe that digital channels have the potential to transform how charities interact with their supporters for the better.
That’s why we’re building our very own digital crack squad (yes, it’s a thing) to put Open’s clients at the forefront of the strategic and tactical development that’ll help reshape the UK fundraising model. (And so we can legitimately use terms like “digital crack squad”.)
We’ve already started our digital revolution. We’re the only agency in the UK to have used Facebook Live and Facebook Donate for a fundraising campaign – and not looking to humblebrag, but our work there was nominated for an Emmy.
Now we’re on a quest to find the very best digital thinkers – and doers – in the business, and that business is making the world a better place. First up, we’re looking for a Digital Content Strategist.
Someone who’s ready to get stuck in to coming up with great campaigns across digital channels, writing great content at pace, testing hypotheses, delivering learnings and optimising every part of a fundraising experience online.
Team-work makes the dream work, so our Digital Content Strategist will need to live and breathe collaboration. The right person will be fired up about all things digital, and ready to share their experience, skills and enthusiasm with colleagues across Open and the fundraising sector.
As a reward for your campaign experience and limitless digital enthusiasm, you’ll have the chance to work with our amazing charity partners (think Unicef, Amnesty International, Crisis, Battersea Cats and Dogs, Sightsavers and Movember) to actually make the world a better place. And there’s a salary too – changing the world alone doesn’t pay the bills. And finally, you get to work in our beautiful London canal-side offices.
Sound up your street? We’d love to hear from you – email your CV and a cover letter about why you’d be right for Open to email@example.com.