This week Twitter has doubled its character allowance from 140 to 280 for most users.
Does this present us with 140 more opportunities to captivate our audiences and get our message across? To even tell a story? Save a life? Or does this dilute the very essence of Twitter?
The early returns are that it really does make a small – but meaningful – difference. As someone who suffers from Asthma, I loved Asthma UK’s first 280 tweet. Hats off to you guys – that was genius.
Is brevity the soul of Twitter? It doesn’t have to be, especially when the extra social real estate can help us deliver a more nuanced, maybe even more mobilising message.
p.s. We’re on Twitter too. Follow us here.
Last Friday, my a-dawg-able colleagues and I donned furry face paint and masks and got silly in support of Battersea Dogs and Cats Home’s new Wear Your Whiskers day. At Open we spend our days helping others raise money for amazing causes. So when the purr-fect opportunity came up for us get our paws dirty, we leapt at it!
£400 was raised on the day using a Facebook Fundraiser, PSMS and a good old-fashioned collection bucket. We sold meow-th watering cakes, played a game of “Guess the Owner” and auctioned off our Creative Director’s painted face to the highest bidder.
The day also marked the culmination of months of hard-work and collaboration in helping Battersea to launch this new event. In the weeks running up to the event, we’d run a cornicopi-cat (groan) of adorable Facebook adverts, and sent motivating emails to party hosts, showcasing fundraising hints and tips from the Chief Whisker Wearers to make sure that everyone was poised ready to leap at the fundraising opportunity!
And fundraising for Battersea is an extra special treat when you get updates about cats like Captain Pugwash in your inbox – a “wonderfully smoochy and affectionate young lad” looking for his “beloved landlubbers!”.
Thanks to the paw-some team at Battersea for giving us that great Friday feel-ine!
Earlier this year, we got together with Scope and a couple of partners to launch a brand new regular giving product – monthly deliveries of family activity cards, which come with all the brilliant benefits of mindfulness.
We created four fun characters that we hoped kids would love, and named the product Mindful Monsters. And today, we couldn’t be prouder of Thinky, Giggles, Sparky and Snug…
We’re over the moon to announce that Mindful Monsters has been shortlisted for five DMA awards – Health and Wellness, Charity, Best Launch Campaign, Best Acquisition Campaign and Best Creative Solution.
This was a real team effort, so we’d like to say a huge thank you to Scope and everyone who helped make Mindful Monsters a big hit.
We’ve got our tentacles crossed.
Alfie, Lydia and the Monsters team x
P.S. If you happen to know a tailor willing to make a tuxedo with ten leg holes, please send them our way…