An Ad Backwards

Monday, November 14th, 2011


I saw Barnardos’ new TV ad for the first time this weekend. Someone’s been reading Stuart: A Life Backwards, eh?


To be fair, it’s a great ad – you’d usually think a happy ending would detract from the ‘need’, but telling the story in this back-to-front fashion allows the two to sit side-by-side really effectively. Lovely tagline too.



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