Big week to Mobilise

Friday, March 22nd, 2019

It doesn’t seem that long since we built Mobilise to facilitate regular text donations. But we’ve come a long way in that short time.

We learnt quickly that if you remove friction and add control to the process of giving then you drive response. Lots. In fact, over £25 million has been donated by text to date.

But what we’ve always wanted is to give donors that same frictionless, controllable experience when donating by card, PayPal or even direct debit.

And guess what? Now we can. Anywhere in the world.

Over the past few months, we’ve been testing in the UK, Canada and New Zealand – and next month we launch in America and across Europe. We’ve been running campaigns on TV, on the street, in Facebook, email and phone.

Last Friday was a big moment as Mobilise handled all the telephone payments for Comic Relief. Stress tested at 200 donations a second.

And this Saturday, as people march in London, Mobilise will be there to harness that engagement – offering them the opportunity to join the campaign, donate, and buy merchandise – all in a matter of seconds.

So Mobilise has evolved into a global Donations Management Platform – giving donors control of their donations across multiple payment gateways and channels. Early results have been amazing, telling us that if you give donors that frictionless, controllable experience when donating by card, PayPal or even direct debit you’ll raise more money.

If you’d like more info about how Mobilise can support your fundraising programme then let us know and we’ll come over and see you. Contact us at

We have a winner! Camille St-Omer Donaldson on her IWITOT journey

Monday, March 18th, 2019
IWITOT 2019 winner on stage.

Hi there! I’m Camille, a passionate fundraiser at the British Red Cross and a guest blogger on the Open blog!

Why am I guest blogging? Because last month I spoke at I Wish I’d Thought Of That (IWITOT), Open and SOFII’s annual event.

I chose to speak about one of the cleverest, wittiest and most taboo-busting fundraising campaigns I’d ever seen – Bloody Good Period’s Festive Period. And… I BLOODY WON!

What is IWITOT? 18 brave speakers from the charity sector have just seven minutes each to present an idea they wish they’d thought of. Believe me, this was tough; I’m all about the detail, and concise is a concept I struggle with.

And if you don’t know who Bloody Good Period are, they are EPIC! They literally gave me ALL of the inspiration I needed to give a passionate and, hopefully, eye-opening talk.

Their founder Gabby Edlin (she knows my name!) was in absolute disbelief when she asked a local asylum seeker & refugee drop-in centre why period pads were not on the list of essential items, to which she received the response ‘these are only given in an emergency’! *SHOCK FACE* She got to work and, from there, Bloody Good were born.


Gabby tweeted about me!!!

The prep for the event was crazy; I’ve had literally no social life for the last month; if I wasn’t working on my IWITOT presentation, I was certainly thinking about it. My boyfriend and boss can vouch for that.

But I had the most amazing woman by my side – Lou Lai, Director of Client Services at Open, was selected to be my mentor and the rest, as they say, was history. We clicked from the beginning (I hope she agrees) and she is now not only my friend (again, I hope she agrees) but my style icon too, #LeopardPrintsAreUs

After countless coffees with Lou and a couple of trips to Open’s offices, the day had arrived. Armed with my Britney mic. I stepped onto the stage to a roaring crowd!

So for anyone scared of this ‘public speaking’ thing, Paul Amadi, the Chief Supporter Officer at BRC, said something very poignant that really helped: “Everyone in the audience is rooting for you, and wants you to do well”. This really felt true on the day!

Watch this year’s amazing IWITOT event here, starting with Camille’s show-stopping talk:

Can you name one of the world’s oldest diseases?

Friday, February 1st, 2019

It’s called “trachoma”.

It’s a horrendous disease. It spreads quickly through families, contracted by touch between mother and child, father and son. It causes the eyes to weep uncontrollably and, eventually, the eyelids to turn inwards. The eyelashes scratch at the eye causing painful, irreversible blindness.

It’s devastating, and it’s unfair. And Sightsavers is about to wipe it out – for good.

Sightsavers, a long-time partner of Open’s, work to eliminate avoidable blindness and promote the rights of people with disabilities around the world. In April 2018 Dr Caroline Harper, CEO of Sightsavers, took to the stage in a TED talk and asked the world “what if we eliminated one of the world’s oldest diseases?

And with the support of some of the world’s biggest philanthropists like Richard Branson and the Gates Foundation, they’re working hard to do just that.

In Christmas 2018, Sightsavers and Open launched a big, audacious fundraising campaign – The End is in Sight. Together we developed a multi-year fundraising proposition asking supporters to be a part of a movement to, literally, make history by eliminating one of the world’s oldest diseases.

We’ll spend the next few years raising vital funds to help track down every last case of trachoma in the countries Sightsavers work, and wipe it out. The Open creative team developed a proposition and a brand bible that allow us to make the most of their amazing case studies, and, ultimately, to change the world forever.

When it came to building the brand bible, we started with a bold, yellow highlight, striking close-up imagery and an assertive tone to bring Caroline’s message home – we CAN eliminate trachoma, and we WILL.

Together we launched the campaign at Christmas 2018, surpassing targets across almost every metric and still going strong.

What’s next for the End is in Sight? Sightsavers is travelling across sub-Saharan Africa and Asia, tracking down the people most in need, delivering life-changing antibiotics, surgery and education and sharing their stories with the world. And Open is with them every step of the way!

Keep an eye on this campaign – we’re working with Sightsavers to make history, and you won’t want to miss it.

Check out Dr Caroline Harper’s TED talk here.