Good, fast and free. Soon you can pick all three!

Wednesday, December 5th, 2018

At the heart of good fundraising is an intimate understanding of the supporter.

And I think we all know that as the world around us changes at ever increasing speed, public expectations, perceptions and passions for causes are changing, too.

How do you keep track of what the public thinks of your fundraising programme? How do you sense check whether that new fundraising idea actually has an audience willing to support it? How do you know you’re asking for support in the right channels at the right time?

The tools are there, but often they don’t come cheap. Or they don’t come quick. Or, sometimes, they simply aren’t very good.

Which is why we’re really excited to be working with GlobalWebIndex to bring their incredible skills to our sector – for free.

We love GlobalWebIndex

If you haven’t used it before, GlobalWebIndex is a super accurate, up-to-date and granular intelligence platform providing brands with detailed insight into the perceptions and digital behaviours of their consumers. And they do this in 44 countries around the world.

GlobalWebIndex has grown rapidly by providing commercial brands with genuinely useful and actionable insight and now they want to bring their skills to help fundraisers around the world.

The team at GlobalWebIndex has asked Open to help recruit a gang of willing fundraisers to help inform and participate in the development of a brand new charity dataset.

Together we want to ensure that the dataset (accessed via GlobalWebIndex’s super intuitive and informative online platform) will be as useful as possible in helping you better serve, and fundraise from, your supporters.

This is where you come in. We need volunteers to take part in a series of interviews and workshops with the folks at GlobalWebIndex to help them understand your needs and challenges.

In return, they will develop a charity dataset and make it available to the sector for FREE!

In my mind, that’s an amazing way to help us all.

Please do get involved by dropping them an email on:


Now We Are Ten

Thursday, October 11th, 2018


Just over ten years ago, Tim and I did something that a lot of people thought was a bit nuts. We left our jobs and set up a new company with the express intention of ‘bringing people together to change the world’.

Unfortunately, Lehman Brothers had a rather less conscious plan to change the world. They went under a few days later taking the world economy with them.

Since then, it’s been a bit of roller-coaster for everyone. And at the risk of being less than festive, the immediate future doesn’t look like it’s going to be much fun either.

But today, we’re going to forget about all that and celebrate the fact that we didn’t just light a candle in the darkness. We lit a firework.

We’re going to celebrate the fact that over the course of ten years, more than a hundred people have found useful, meaningful and gainful employment at Open. And those people have helped shepherd a ton of money from people who want to do good to people who need some good.

Along the way we’ve invented some cool stuff, set up more companies and given away £387,000 of actual cash to good causes chosen by our people – tens of thousands of which went to match their personal generosity.

We’ve also (and I’m bragging on behalf of the team here) given away quite a lot of our time & talent. In particular, we’ve been on point when the world gets properly shitty. When wars, floods, famines, earthquakes and tsunamis tear communities apart we’ve downed tools and got busy – for the DEC and a bunch of others. And we’ve done it for free.

There have been late nights. There have been tantrums. There have been drunken escapades, sober escapades, quite a few babies and a marriage. There have been record-breaking mailpacks, stadiums full of people, actors, pop stars, the odd lawyer, a bunch of awards, six IWITOTs and nine crazy Christmas parties. A great many pizzas, bottles of beer, bananas and cans of diet coke have been consumed. Hundreds of cakes have been baked and sold. Thousands of miles have been run, cycled and sponsored. And Lydia has worn both a penguin onesie and a banana costume to work. On the tube.

There has also been, very recently, a very welcome and bloodless coup during which our brilliant leadership team, led by Lucy, has completely taken over the day-to-day running of the company – leaving Tim and me to get out there and make as much mischief as we like.

So if you need help this afternoon, sorry. We’ll all be on a canal boat having a party. Because despite it all, we have a lot to celebrate.



There’s a Rang-tan in our office…

Wednesday, August 15th, 2018
greenpeace, mother, palm, oil, pal oil, fundraising, petition, work, digital, social, oragutan, rang-tan

Meet Rang-tan, the star of Greenpeace’s ambitious new campaign to end the deforestation and destruction caused by palm oil production.

She was created in collaboration with Mother and brought to life by the talented animation studio, Salon Alpin. Her story is beautifully told and the truth behind it heart-breaking – so we couldn’t wait to roll up our sleeves and help Greenpeace spread her story far and wide.

Over the past few months, we’ve been working behind the scenes developing activations, creating ads and assets, and offering a helping hand wherever possible. And we’ve been lucky enough to watch Rang-tan go from a sketch on a page to a living, breathing, tumbling baby orangutan.

She’s made us smile, she’s made us cry and she’s opened our eyes a little wider. And now we can’t wait to watch Rang-tan do the same for thousands of other people.

Good luck Rang-tan,