In case you didn’t know, the role of planning in any ad agency is “to embrace the consumer as partners in the process of developing advertising*”.
I think it’s fair to say that as the giving public becomes more diverse, more demanding and have more choice the art and science of outstanding planning in our sector requires even more skilled people.
And great planners are hard to find.
Which is why I’m over the moon that Tain Joliffe recently joined Open as a Strategy Director.
Tain has been working in the charity sector for fourteen years, for a diverse range of organisations and an equally diverse number of causes.
Organisations such as the Save the Children, RSPCA, The Labour Party, LLDC, NSPCC, and Unicef have benefited from her problem-solving, people-centred and creative strategising.
And as you’ll see if you get to meet her, she’s awesome.
If you want to learn more about Tain, and her thinking, have a read of this month’s Fundraising Magazine – she’s the agent provocateur.
* Truth, lies & advertising, The art of account planning, Jon Steel, 1998