Yesterday was World AIDS Day – a day where people all over the world wear a red ribbon with pride.
At Open we joined with Terrence Higgins Trust to #SeeRed.
Over the last few months we’ve worked with Terrence Higgins Trust, from engaging new supporters, recruiting fundraisers to hold an event for World AIDS Day, to recruiting a new tribe of regular givers through their red ribbon. Our secret weapon – Facebook!
I’ve been so moved by the incredible stories that people have freely shared on the Terrence Higgins Trust Facebook campaigns that we’ve been running. There have been wonderful stories of remembrance, through to how Terrence Higgins Trust has supported a loved one with a HIV diagnosis. Of all the campaigns I’ve ever worked on, I’ve never seen such an engaged community who are so committed to a cause.
For the thousands of people affected by HIV and AIDS, the fight is about so much more than a day, or a red ribbon. I can’t wait to carry on the fight with Terrence Higgins Trust in 2018 to help move us closer to a world free from HIV and AIDS.
Together, let’s smash HIV stigma!
P.S. Want to hear more about what we’ve been up to? Ali and PDG will be talking all things digital at the IoF Digital Inspiration conference on Monday.