The first rule of DMO club?

Monday, November 23rd, 2015

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No oldies!

 

The Direct Marketing Officers’ club, which is being rekindled by two bright sparks from Breast Cancer Now, aims to give junior fundraisers a stage to meet, discuss the sector and share ideas over a few drinks.

 

George Child (Diabetes UK) and I were invited to guest speak about Mobile Membership – a product we proudly developed in the Mobile Team at Open Fundraising in partnership with Diabetes UK.

 

It is a new approach to membership. It draws on the best of the traditional model and combines it with Mobilise – regular giving by mobile. Members receive the information that helps them manage their condition directly into their phones. And at the same time they donate to the charity who is providing this.

 

So what did I take away?

 

  1. Public speaking isn’t as bad as I first thought!  
  2. Collaborating and sharing knowledge at all levels can only help future-proof our sector.

 

Drop Emily and Ruth a line if you want to get involved. The next session is on Wednesday 25 November. You can register here.

 

 

Sam Cairns


Reigniting the fire…

Friday, November 6th, 2015

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When we were working on the brief for this campaign for Terrence Higgins Trust, I realised that we were trying to inspire people of a particular generation. My generation, in fact.

 

The generation that came of age politically in the late 80s – that was involved in and inspired by the campaigns and social justice movements of that era.

 

Those who can remember the hard hitting HIV campaigns of that time.

 

Who maybe haven’t been as active or committed recently to the causes that they used to support.

 

Who maybe need a reminder that the problems and issues of the past haven’t gone away.

 

Who maybe need a prompt to take action once again for a cause that they used to feel so passionate about.

 

Who maybe need the fire inside to be reignited.

 

We hope this campaign moves as many people as possible to stop, think, and take action to show their solidarity with people living with HIV.

 

I’ll be wearing my ribbon on December 1. Will you?

 

Paul de Gregorio


Leave smiling & leave the door open

Monday, October 19th, 2015


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Customers who stop buying. Donors who stop giving. It happens a lot and when it does, the switch flicks on the reactivation machine – on a mission to win the person back. But when’s the last time you were ‘wowed’ by a brand or charity’s efforts of persuasion?

 

I heard a story recently that wowed me. It made me question whether we’re doing enough to make someone who stops supporting feel great, even if they can’t give again right now.

 

Like most, my friend Alice likes a glass of wine. But when she got pregnant, that was the end of that (for a year or so). The change in spend did not go unnoticed by Naked Wines, a website she had previously bought from. As you’d expect, their sophisticated CRM programme kicked in and she got a call from a charming young man trying to tempt her with their latest ‘bestselling’ mixed case.

 

She politely declined, explaining she’d just had a baby. The young man took the hint, didn’t get pushy and wished her well, thanking her for her custom to date. All above average customer service so far. A few days later, she got a package in the post with a toy giraffe for baby Edward and a handwritten card congratulating her on the new arrival. Now that’s personalisation.

 

Alice was so impressed, she told everyone – and you’d be a fool to think that wasn’t part of their intention all along.

 

I’m not suggesting sending free cuddly toys to lapsed donors is a good use of charities money, and no doubt the Daily Mail would have something to say about that. But it doesn’t cost a thing to show your appreciation in words and when it’s delivered in a timely fashion, it’s even more powerful. Especially when we give a person a story to share.

 

Sinéad