Open Fundraising


The first rule of DMO club?

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No oldies!


The Direct Marketing Officers’ club, which is being rekindled by two bright sparks from Breast Cancer Now, aims to give junior fundraisers a stage to meet, discuss the sector and share ideas over a few drinks.


George Child (Diabetes UK) and I were invited to guest speak about Mobile Membership – a product we proudly developed in the Mobile Team at Open Fundraising in partnership with Diabetes UK.


It is a new approach to membership. It draws on the best of the traditional model and combines it with Mobilise – regular giving by mobile. Members receive the information that helps them manage their condition directly into their phones. And at the same time they donate to the charity who is providing this.


So what did I take away?


  1. Public speaking isn’t as bad as I first thought!  
  2. Collaborating and sharing knowledge at all levels can only help future-proof our sector.


Drop Emily and Ruth a line if you want to get involved. The next session is on Wednesday 25 November. You can register here.



Sam Cairns

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