I was going to write something today about Plan UK’s latest ‘Because I am a girl’ ad on Oxford Street. But I appear to be a little slow as EVERYONE has already written about it.
I will, however, rob three of the Independent’s ‘what’s next in interactive advertising’ ideas/predictions. Because they all seem a little more useful…
Mirror images The use of digital cameras within advertisements to overlay products on top of real images. So, for example, a shopper could look at an advert and see a picture of the hat she is thinking of buying as it would look on her own head.
Buy-as-you-browse Touch-screen adverts could enable you to book a table at your local restaurant via the ad hoarding while, for example, waiting at your underground station or bus stop.
Age-appropriate ads As facial-recognition technology becomes more sophisticated, retailers will be able to work out what age bracket you belong to and direct age-specific commercials your way.