I’ve been lucky enough to be part of Shelter’s Christmas campaign this year. It’s one of the most moving things I’ve ever worked on.
It focuses on the fact that 75,000 children in Britain will wake up homeless on Christmas morning – not on the streets, but in temporary accommodation that is destroying their health and futures.
The campaign is absolutely storming along although, sadly, it now needs rewriting. Because the latest stats show that the figure has increased to an even more unbelievable 82,000.
The numbers are huge. But it’s the stories of the children involved that really make this horrible situation real. They’re losing their homes, school friends and even their toys.
Shelter have just launched a video that is really worth a watch. I’m sure you’ll be moved whilst drinking mulled wine and wrapping those Christmas presents.
A few months ago Kirsty from Child’s i Foundation tweeted me and asked if I would meet her and Lucy to talk about mobile giving. If you know me, you know I like to talk, so I went along.
My previous experience of Child’s i had always ended with me crying. This film gets shown a lot at conferences. Pretty much every time I see it, I cry. So I was really looking forward to talking to them.
Meeting them was brilliant – one of those meetings where you know instantly that you would be really disappointed if you didn’t end up working together. So, to cut a long blog post short we’re really chuffed to announce that we are. We’re helping Child’s i develop a mobile giving strategy based around Mobilise, our SMS based regular giving platform.
Child’s i do great things online and have built a really loyal group of supporters and volunteers around their social media presence – so one of the first things we want to do is put Mobilise into their Facebook page and onto their web site.
Something a bit like this…
To give £3 a month to Child’s i enter your mobile number in the box above (UK only) and hit ‘Set up £3 monthly gift’. This will send an SMS to your phone. Reply YES to that SMS and your gift will be set up instantly and your first £3 will be taken.
Try it, it really is that simple.
Paul de Gregorio
The legal bit. You can Stop at anytime by replying STOP. If for whatever reason you don’t want to give, reply SKIP to your monthly text and you will skip a payment.
“It was one of the worst nights ever. I woke up thinking, ‘Is she still alive?’ He used a blowtorch to brand her, used knives on her, dragged her through the hallway naked by her hair. He threatened to kill all of us in front of her.”
“The thing that stays with you is hearing your mother scream and not being able to do anything.”
It’s not quite the usual X Factor sob story is it? Tonight on the show, finalist Jahmene will describe the shocking domestic violence he experienced as child, and tell how Women’s Aid provided vital security and support at a refuge.
Without them, Jahmene would probably have watched his mum become one of the two women killed EVERY WEEK as a result of domestic violence.
But refuges are closing all the time – including the one where Jahmene’s mum fled and took him less than 10 years ago. That’s why during the busiest week of his life he contacted Women’s Aid. He’s desperate to help the charity that changed his family’s life. And we were happy to help him do just that by enabling people to Text SAFE to 70123 to give Women’s Aid a £3 gift.
Tell your friends. You can be sure Jahmene will be doing so.
And good luck tonight chief.