The F***ing Nutters – An Update

Monday, December 14th, 2009

Long-term readers (both of them) might remember this post about my friend David, his family and their bonkers relocation plan. Well, just to keep you in the loop, they just won the prize for Best Short Film at the prestigious Kendal Mountain Film Festival. It’s dead short so why not watch it? Then visit them here and give them a few quid.


Ice work if you can get it

Friday, December 11th, 2009

Today found all of us, our spouses (where applicable) and most of our children (we managed five) in Trafalgar Square to see the launch of the Ice Bear Project or ‘Bear in the Square’.

Working with the good people at Tag, we have campaigners there for the duration, a text-response thing and all the usual fun…

Even better, Richard (right) got to unveil our newest gadget – the bluetooth broadcast machine.

This handy unit can be easily pram-mounted (as shown below) to enable hands-free nerding by Tim and Tobin from WWF. And, as I write, it’s tirelessly seeking out and talking to all bluetooth enabled phones within a 350 metre radius of Trafalgar Square and encouraging their owners to sign up to the campaign.

This rare afternoon out was a symbolic start to our biggest project yet – WWF’s Earth Hour 2010 – and came a day after we won our biggest account yet. More on that when the official announcement is made.

So at the risk of repeating ourselves, we’re looking for writers, designers and account managers to help us do all kinds of cool stuff like this. Applications to please.

We really are going to need some help…


Mind the Gap

Tuesday, December 1st, 2009

If your interests include maths and social justice (and as a charity direct marketer they should) then you’ll probably find this site quite the most incredible thing you have seen in years.